‘You kidding?’: Video exposes sad reality of Easter in Australia

A video posted to social media showing pallets of untouched Easter treats uncovers the dire truth about one of Australia’s favourite holidays.

Pallets of Easter chocolates have been left untouched this year as the cost of living crisis continues to batter the nation.

In a video posted to social media, boxes and boxes of discounted chocolates can be seen piling up inside a Big W store in Robina, Queensland.

The festive treats range from brands such as Cadbury, Darrell Lea, Kinder and Lindt, each plastered with yellow 25 per cent off signs.

With Easter right around the corner, it’s looking like less Australians are choosing to splurge on the historically choccy-filled holiday.

Pallets of chocolate Easter bunnies line a QLD Big W store. Picture: TikTok/Rommleigh

Prices of Easter eggs in 2024. Picture: NCA NewsWire/ Gaye Gerard

In the TikTok clip, the camerawoman says, “Do you think that this is because the prices were so expensive in the beginning …” as she films the aisles of stacked boxes.

“And now, we have so much stock that, are we gonna sell it? Even if it’s 25 per cent off.”

Panning to the Kinder eggs with a hefty $22 price tag, the TikTok user comments, “Kinder … are you kidding?”

In a separate shot she measures her hand against a $7 Kinder bunny, proving them to be the same size.

“Just to put it into perspective, this is how big it is,” she says.

A woman measures her hand against a pricey Easter bunny. Picture: TikTok/Rommleigh

A Kinder egg is retailing for $22. Picture: TikTok/Rommleigh

The clip, which gathered over 30,000 views, was flooded with fed-up Aussies flocking to the comment section.

“It is BEYOND ridiculous. We are not doing chocolate this Easter,” said one.

“Chocolate has definitely been sidelined in these economic times for me!” echoed another.

“I simply can’t justify (or afford!) to buy Easter choccy this year,” a third chimed in.

Another posted: “Make it 75% off and I’ll think about it, maybe.”

Someone else advised: “You’ll find all those products ¼ the price immediately after Easter in clearance shops. Buy them then.”

Others weighed in on their own experiences at various shops, with one pointing out Easter chocolate was cheaper that their local Kmart, and another saying their local Reject Shop and Costco had treats for “half the price”.

Easter treats are up almost 10 per cent this year. Picture: NCA NewsWire/Gaye Gerard

More and more, cash-strapped Aussies are ditching the little luxuries in a bid to save extra cash over 2025 as the cost of living crisis continues to bite.

Compare the Market reported that the price of common Easter items are up about 10 per cent on average compared to last year.

The comparison was made between a trolley full of 15 Easter favourites, from chocolate bunnies and eggs, to seafood, hot cross buns, and soft drinks, to what they sold for last year.

On average, shoppers will spend $18.60 more this year for the same 15 items, a 9.65 per cent increase on 2024.

The Lindt Gold Bunny has seen a $4 increase. Picture: NCA NewsWire/Gaye Gerard

Some of the biggest price increases were for the 200g Lindt Easter Gold Bunny (up $4, or 28.5 per cent), Cadbury chocolate Easter bunnies (up $2, or 20 per cent), Humpty chocolate egg (up $1.50, or 18 per cent), and brioche fruit hot cross buns (up 80 cents, or 16 per cent).

The total cost of the trolley was $211.30, compared to $192.70 last year, with thirteen of the fifteen items seeing an increase in price.

Compare the Market’s Sarah Orr said parents had a right to be cross about the cost of Easter bunnies and that the rise in chocolate prices could be credited to a significant increase in the price of cocoa.