Woolworths reverses decision to ditch rewards online discount

Woolworths announced in May that members of the Everyday Rewards Extra program would also no longer be able to access a 10 per cent discount online.

One major supermarket has backflipped on its planned changes to a rewards program that left shoppers furious.

Woolworths announced in May that members of the Everyday Rewards Extra program would no longer be able to access a 10 per cent discount at Woolworths and Big W online, with the discount now to be only be available in store.

The changes came in on July 1, with one angry shopper revealing: “Losing my 10 per cent off online means I’ll cancel my subscription as I do 95 per cent of my shopping online as I find it too hard to get to the shops.”

Woolworths announced in May that members of the Everyday Rewards Extra program would no longer be able to access a 10 per cent discount online. Picture: NCA NewsWire / Christian Gilles

But, after listening to customer feedback, the supermarket decided to reverse its decision.

“After carefully listening to customer feedback, we’ve heard that our Everyday Extra subscribers want the option to redeem their monthly discount in store, or online,” the spokesperson told news.com.au.

“As a result from November 1, we will be reinstating the option for our Everyday Extra subscribers to redeem their 10 per cent monthly discount online, when shopping at Woolworths and BIG W.

The move left shoppers furious.

“We thank our customers for their feedback and hope this change will make it easier for our Everyday Extra subscribers to unlock even more value this Christmas and for the year ahead. Everyday Extra subscribers can also redeem their discount on Everyday Rewards ‘Member Price’ products, to generate even more savings at the checkout.”

Shoppers were over the moon at the revelation that the discount would be redeemable online once again.

“Hang on …. is online back? As I’ll re-sign up if that’s the case,” one said.

Another said: “Power of the people️ … now on to parliament.”

“That wasn't fair when they took it away for online as some only shop that way. So happy its back,” one added.

Shoppers can user the discount from November 1.

One said: “Thank goodness. They were crazy to get rid of it in the first place – especially in this day an age with so much online.”

The Everyday Extra is a monthly subscription program for Everyday Rewards members, costing $7 a month, or $70 for the year.

Everyday Extra subscribers receive 10 per cent off once a month at Woolworths and BIG W saving up to $100 a month.