Woolworths releases new hot cross bun

If you thought Woolies’ Caramilk hot cross buns were the pinnacle of Easter fare, wait until you see the chain’s latest flavour combination.

Woolworths has taken things up a notch with its latest hot cross bun offering, describing it as a “taste combination like no other”.

The rum and raisin hot cross buns is a limited edition Easter treat – and it’s already proving a hit since its debut last week.

It is made with Cadbury Old Gold dark chocolate giving it a rich, smooth taste.

Woolies has just released Old Gold hot cross buns. Picture: Dallas Kilponen/Woolworths

Woolworths commercial director of bakery Jason McQuaid said: “Together with Cadbury, we’re bringing even more indulgent flavours to the table this Easter, and our research shows that more than half (53 per cent) of Aussies are looking for indulgent hot cross buns.

“It’s a taste combination like no other and we think our customers who are looking to treat themselves with a bolder flavour profile are going to enjoy this delicious new hot cross bun.”

The new hot cross bun is available in a four-pack for $4.50, and includes locally sourced ingredients, such as Aussie rum-soaked raisins.

“We have seen a great response so far from our customers on the release of our new limited edition Hot Cross Buns ranges for this upcoming Easter season,” a Woolies spokesperson told news.com.au.

“The limited edition product has been a popular choice not only for customers wanting new and novel flavours, but also those who prefer darker and bolder chocolate.”

Remember when rum & raisin ice cream was the bees knees? Picture: Dallas Kilponen/Woolworths

Now you can have it in a hot cross bun. #winning. Picture: Dallas Kilponen/Woolworths

It comes after the retail giant unveiled a partnership with Cadbury’s Caramilk by launching Caramilk hot cross buns just days after Christmas.

There is also the apple and cinnamon hot cross bun that has returned from last year.

A four-pack will set you back just $3.50 and is made with 100 per cent Australian-sourced pink lady apples.

Customers looking for a gluten-free alternative can also get their hands on hot cross buns, as well as the hot cross fruit loaf that was also sold last year.

Mr McQuaid said the chain sold more than two million individual hot cross buns in the first week they were on sale in 2020.

The rum and raisin hot cross buns with Cadbury Old Gold dark chocolate are available at Woolworths stores and online while stocks last.