Woolworths accused of ‘gaslighting’ shoppers with price sign

A customer is furious after spotting a snack sold higher than other supermarkets was being advertised as having a “low price” at Woolworths.

A supermarket giant has been accused of gaslighting customers after declaring one children’s snack was at a “low price”.

The customer took to Woolworths’ Facebook page to complain after the price tag on Smith’s Snack Mix 20 Pack.

The pack, which features small bags of Grain Waves, original crinkle cut, Twisties and Doritos, had a red ticket which revealed it was a “low price” item.

The price tag read that the item was selling for $8.90.

A shopper has accused Woolworths of ‘gaslight’ customers over its ‘low price’ sign. Picture: Facebook

“Low price of $8.90? Please stop trying to gaslight us, Woolworths,” the angry customer wrote on the supermarket’s Facebook page.

At both Big W, which is also owned by the Woolworths Group, and Coles the same box of chips is currently retailing for $6.50.

That is a $2.40 difference between Woolworths and its competitors.

A Woolworths spokesman told news.com.au that the supermarket is focused on getting customers value for money.

“We remain focused on maximising value for our customers and recently reduced the price of more than 300 summer grocery staples as part of our Prices Dropped campaign, on top of the 5000 specials we offer every week,” the spokesman told news.com.au.

“This includes a number of Smiths Chips 175g packs, now $2.50. The Prices Dropped for Summer campaign will run until February 21, 2023.”

Woolworths has said it is committed to giving customers value for money. Picture: Supplied

In October last year, it was revealedsupermarkets such as Woolworths, Coles and Aldi were having difficulty getting their hands on potato-based products including hot chips and crisps.

At the time, PepsiCo Australia, which manufactures some of the country’s most beloved chips including Smith’s, Twisties, Sunbites, Burger Rings and Tasty Toobs, said it could be several months before supermarket shelves return to normal.

“High levels of rainfall have impacted some potato crops, and while we are managing potato supply, we have been working closely with our retail partners to ensure our brands continue to be widely available,” a spokesman for the retail giant told news.com.au.

“Consumers can still have confidence that their favourite chips will be available at their local retailers in the coming months.”