Why Aussie item has vanished from shelves in Coles
A fan favourite item at Coles has vanished from the shelves — and the reason why is thanks to a viral social media trend.
A fan favourite item at Coles has vanished from the shelves — and the reason why is thanks to a viral social media trend.
Jordyn Evans, who owns Mingle Seasoning, said her business has completely sold out of its Everything Bagel seasoning, with shelves at Coles stripped bare.
At first, she wasn’t sure the reason behind it as messages began flooding into the business’s social media account of shoppers confused as to why they couldn’t find it.
And then, it clicked. Logan, who posts under the handle @logagm, amassed millions of views detailing how he eats an “entire cucumber”.
In a recent video, he used cucumber, red onion, smoked salmon, whipped chive cream cheese, capers, avocado, salt, pepper, MSG and — you guessed it — Everything Bagel seasoning.
The video has wracked up close to 34 million and soon Aussies started to recreate it.
“What we did not think about is Mingle is the only Everything Bagel seasoning on Aussie supermarket shelves,” Ms Evans said in a TikTok clip.
“And with everyone rushing to make Logan’s salad, our product flew off the shelves and we have sold 10 weeks worth of stock in one week.”
She said because of this the business was at risk of having no stock on shelves for weeks, and needed to beg their manufacturers to put in a weekend shift to make up for it with stock now filtering through.
Ms Evans signed a deal with Coles in 2019 to have Mingle Seasoning stocked in stores, revealing it all came from a moment of frustration while cooking.
“This particular Sunday while I was meal prepping, I started reading the ingredients on the labels of the seasonings that I had in my pantry,” Ms Evans told news.com.au at the time.
“Much to my surprise, I realised the mass-market seasonings I used contained a whole lot of nasty ingredients. Sugars, high amounts of salt, emulsifiers, preservatives, numbers and ingredients I couldn’t pronounce.
“I no longer felt confident consuming these products, and that prompted an idea.”
It comes as Australian food influencer Bec Hardgrave warned people to be careful when creating the cucumber salad as it involves using a mandolin to slice the water-based vegetable into thin pieces – something Ms Hardgrave has since found out the hard way can easily cause injuries if not used correctly.
“It was my first time using a mandolin, I’d just bought it from Kmart and didn’t realise it came with a guard until after the fact,” the influencer with more than 300,000 followers across Instagram and TikTok told news.com.au.
“I didn’t think to look cause I hadn’t seen other people using a guard when doing their cucumber trend videos.
“But it took a good chuck of my flesh off, which sounds disgusting, because it was.
“The cut went all the way down to the fat layer of my skin and I had to go to the emergency department.”
The $12 Kmart kitchen device – along with other brands who sell mandolins – comes with “finger guard” to prevent accidents.
Ms Hardgrave, who is known for sharing a string of different food-related content, was recording herself when the accident occurred and later decided to post her “nightmare” video in a bid to warn others.
“All of the videos I had seen go viral were of people using the mandolin just like I had, without the safety guard,” she said.
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