Woolies responds as shoppers ‘hunt’ for new $35 Biscoff Trifle

Shoppers are “on the hunt” for a limited-edition item released by the supermarket giant after it was described as “unbelievable” by foodies.

Woolworths has responded to shoppers who are currently “on the hunt” for a limited-edition after it was described as “unbelievable” by several popular foodies.

The Australian retailer recently released its festive food collection into stores across the country, offering over 100 new products designed to help “take the pressure” off Christmas.

While the new additions to supermarket shelves contained a number of festive favourites and classic dishes enjoyed over the holiday season, there was one new product that really caught the attention of food-loving Aussies.

The Woolworths Biscoff Trifle is priced at $35 for a 1.4kg tub, and offers a modern twist on the cult-dessert item, often consumed at Christmas.

Instead of the traditional sherry-flavoured sponge cake that is layered with custard, jelly and fruit, Woolworths has woven the popular biscuit spread throughout the classic recipe.

Think a creamy Biscoff custard, layered with light vanilla sponge then paired with the iconic spread.

It’s then topped with a classic Biscoff cookie crumble.

If you think that sounds like heaven, you’re not alone, with TikTok foodies taking to social media in droves to rave about the item.

Melbourne vlogger Nectorious Papi told news.com.au the Christmas release was “worth every cent” – despite its larger than expected price tag.

“No shortage of Biscoff was spared and it is layers upon layers of deliciousness,” he said.

“In my opinion it’s one of the best Biscoff releases that we’ve had in recent times.”

'None on shelves' Hunt for new Woolies item. Picture: TikTok/Woolworths Logan Reserve

The Three Food Guys declared the item 'unbelievable'. Picture: TikTok/NectoriousPapi

Foodies lose their minds over $35 item

The foodie, who co-hosts the popular Three Food Guys Podcast with fellow foodies Ange Eats and Dub Eats Everything, added that part of the allure of Biscoff is that no one really knows exactly what it is.

“I believe people love Biscoff in Australia as we’ve been used to chocolate and peanut butter spreads and then came Biscoff which is one of those spreads you can’t even describe,” he shared.

“Is it cinnamon, is it caramel? It’s amazing, that’s all I know. Also it’s vegan so it caters to a much wider audience too.”

In a video the trio shared, Ange Eats described the dessert as “f**king unbelievable” and told Aussies they “need to try” the sweet product.

“Look at the layers on this,” Dub Eats Everything added. “We’re going to demolish this.”

Nick Vavitis – the mastermind behind cult-dessert brand Choclt – said it was ‘beautiful’. Picture: TikTok/NickVavitis

The boys aren’t the only fans, with Melbourne food entrepreneur Nick Vavitis – the mastermind behind cult-dessert brand Choclt – telling news.com.au the Woolies Biscoff Trifle was “beautiful”.

The sweet-treat fan, who is famed for doing food reviews inside his vehicle, said it “captures the taste of Christmas”.

“Times like this is why it’s so important to carry a spoon in your car because there is a Biscoff trifle out in the wild which is BEAUTIFUL,” Mr Vavitis said.

“I love how there is so many different textures and layers through it. You’re really getting a full Biscoff experience.”

Shoppers ‘on the hunt’ for Woolies Biscoff Trifle

Meanwhile other social media users, such as Samantha Khater and the team at Sweet Sundayz, also described the festive product as “unreal” and “crazy”.

Many raved about the $35 Christmas item. Picture: TikTok/SweetSundayz

But it’s popularity meant that some struggled to find it in stores. Picture: TikTok/createwithcarlie

Woolworths said shoppers who find 'bone on shelves' should check the store availability function. Picture: TikTok/createwithcarlie

But despite the rave reviews, some shoppers pointed out in the comments section that the trifle was “impossible to find anywhere”.

“I looked everywhere for this, it’s sold out near me! Just their regular trifle was in stock,” one lamented.

“Yeh you can’t get them anywhere,” another agreed.

One “hopeful” shopper even documented her “hunt” to find the popular product, reporting there were “none on the shelves” at any stores she visited.

Woolies responds to Biscoff Trifle frenzy

Woolworths told news.com.au that “due to the popular demand, customers are encouraged to check the in store availability function on our website to see where it is available at their local store”.

“Australia’s love affair with Lotus Biscoff continues to grow, with millions of products flying off our shelves every year,” Donald Keith, Woolworths Merchandise Manager for Bakery, added.

“Which is why we’ve partnered with Lotus Biscoff to bring Aussies this decadent new trifle just in time for Christmas.

“The Lotus Biscoff Trifle captures the iconic flavour in a convenient and festive way, perfect for sharing with loved ones this holiday season.”