‘Rumours are true’: New Cadbury bar confirmed
The confectionery company has unveiled its latest $5 chocolate creation – and it’s huge news if you’re a Caramilk fan.
After weeks of speculation, Cadbury has confirmed the chocolate collaboration of our wildest dreams is coming to supermarket shelves.
The iconic chocolate brand is combining its Caramilk block – a creamy blend of white and caramel chocolate – with Breakaway.
“The rumours are true! Caramilk Breakaway is coming soon!” Cadbury shared in a Facebook post.
“Delve into a textural delight of layers of light crispy wafer and choc crème, generously coated in caramelised white chocolate.”
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While the Caramilk Breakway won’t be hitting stores until next month, it hasn’t stopped chocoholics from getting very – and we mean very – excited about the new sweet treat.
“I’m way too excited for this!” one person wrote on Facebook.
“About time actually,” another commented.
One Caramilk fan vowed they would be “having 10 blocks of this”, while another said it was a “game-changer”.
Cadbury marketing vice president Paul Chatfield said the confectionery company was delighted to be offering yet another Caramilk product to diehard fans of the chocolate.
“We know how eager Caramilk lovers have been for a new Cadbury Caramilk experience,” he said.
“We’re excited to bring the popular Caramilk flavour to the much-loved light and crispy
wafer of Cadbury Breakaway, creating the delicious chocolate wafer combination – Cadbury Caramilk Breakaway.”
The Caramilk Breakaway will be available in 180g blocks for $5.
Fans keen to try the block before it hits shelves are urged to keep an eye on Cadbury’s Facebook page for information on how they can be the first to sample the delicious new flavour.
Once a permanent addition to Cadbury’s product range, Caramilk was discontinued from Australian shelves back in 1994.
It meant there was understandable excitement among chocolate lovers when it returned to shelves in 2018.
It prompted mass shortages on supermarket shelves as customers stockpiled the treat, with some people even selling it on eBay at marked-up prices.
Despite initially only planned to bring back Caramilk for a limited-edition run, in 2020 Cadbury answered fans’ prayers and made it a permanent product line.