Rumours are rife Cadbury Caramilk chocolate bar is returning
When Cadbury brought back this block for a limited time last year, it was so sought after it was being sold for 10 times its price on eBay.
This limited-edition chocolate was so popular last time, people sold it for more than 10 times its value on eBay.
In fact, Cadbury’s Caramilk was so loved by fans, one — a man named Christian Hull — launched a petition to make the white chocolate caramel block “a permanent thing”.
Now the beloved treat, which first went on sale 20 years ago, is rumoured to be making a comeback and people are losing their minds.
Jamie from The Grocery Geek — an independent Australian products review group — told news.com.au she’d been reliably tipped off Caramilk would be back on shelves very soon.
“Originally we were advised by one of our contacts within Cadbury and this was also confirmed by a couple of our contacts within the grocery retail sector,” Jamie said.
The Grocery Geek originally shared the hot tip with its 10,000 followers on Facebook, telling them it was returning “later this month”.
“It is strongly rumoured that Cadbury is re-releasing its very popular Caramilk later this month…. stay tuned! — thanks to ‘S’ for the heads-up,” the post read, alongside an image of the highly sought-after bar.
As a result, people have got very excited, planning ways they’ll be able to get their mitts on a block (or five) of the rare chockie.
“I bloody hope this is all true,” one said.
“When can you confirm this?” another said.
“Be prepared to stock up,” someone else remarked.
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Another commented: “Looks like the crazy is gonna start again.”
Others expressed their glee over the “return”, stating they’ll be getting ready by putting their “stretchy pants on”. As some said, “I’m about to get fat again.”
Determined to get to the bottom of the rumours, news.com.au has contacted Cadbury Australia who are remaining suspiciously coy on the subject.
“While we can’t confirm or deny the return of Cadbury Caramilk, we will say that we are in the business of delighting our consumers with products they love, so stay tuned,” Paul Chatfield, Director Marketing for Chocolate, Australia and New Zealand told news.com.au
HISTORY OF CARAMILK’S CHAOS
In case you missed it, Aussies officially went gaga in 2018 when the delicious hybrid white chocolate caramel bar arrived back on shelves after being discontinued in New Zealand and Australia in 1994.
They were then brought back to New Zealand in July 2017, but only a million bars were made.
Caramilk-deprived Aussies started buying the limited-edition block at inflated prices from savvy Kiwis — some charging as much as $50 a pop, reported the New Zealand Herald.
That was until it was brought here too in a limited quantity.
RELATED: Cadbury Caramilk bars being sold on eBay for 10 times the retail price
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But getting hold of one was like finding a needle in a haystack, with frustrated chocolate lovers venting their frustrations on social media as others bragged about their hauls.
My partner finally joined twitter, mostly to show off his Caramilk stash/our retirement fund. @worshipsburgers pic.twitter.com/Yu4kgBEfv5
â Jess (@theJDuce) February 5, 2018
First you get the Caramilk, then you get the power pic.twitter.com/UqNvg0xaFg
â Luke Appleby (@lukeappleby) February 5, 2018
Forget bitcoin #caramilk
â Sarah Czarnuch (@sarah_czarnuch) February 5, 2018
proving to be a wise investment
ð«ð° pic.twitter.com/1xMYigFt2l
Despite being sold in Woolworths and Coles as well as servos and convenience stores, the blocks were so hard to find they were being sold on eBay for as much as $150.
When stocks ran out and there were no more to be snagged on eBay, a change.org petition began that had more than 18,000 supporters.
“Cadbury brought out the most delicious chocolate of all time CARAMILK. It has been so successful and yet Cadbury will stop producing it. HOW DARE THEY!” it read.
The comeback was also hit with a shocking setback when some of the limited-edition bars had to be recalled.
“A limited number of Cadbury Caramilk products have been found to contain small, flexible pieces of food grade plastic as a result of a machinery fault during the manufacturing process,” a statement from the confectionary giant read.
If they really are coming back as a limited-edition block in 2019, and not as a permanent line, we’re probably going to see the same frenzy again.
Would you like to see the Caramilk Cadbury chocolate bar return? If so, how much would you be willing to pay for a block. Let us know in the comments below.
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au