Pizza Hut selling ‘giant’ menu item in new Australian collab
Pizza Hut has announced its 270 Australian stores are adding an “exciting” new item to menus that it believes will “become an Aussie favourite”.
Pizza Hut has just announced a surprise new menu item for Australian diners – and the “giant” creation isn’t for the faint-hearted.
The pizza chain has collaborated with Nutella to create a new “Loaded Cookie” – a “gooey” vanilla cookie drizzled with the cult hazelnut spread, and served warm.
Available in 270 restaurants across the country from February 22, Pizza Hut's director of marketing and digital, Simon Stocks, said the fast-food giant was excited to share the new menu item with Aussies and said it was set to “become an Aussie favourite”.
“As a personal Nutella lover, I’m genuinely excited to introduce a new sweet addition to our menu – the Loaded Cookie with Nutella,” he said.
“It’s a simple yet delicious treat that captures the essence of togetherness and we can’t wait to share it with Australians.
“Our warm, Nutella drizzled cookie is perfect for sharing and adds a sweet touch to those cozy moments with a loved one, family or friends.”
The Loaded Cookie with Nutella joins Pizza Hut’s popular desserts menu, which includes the 8-inch “Ultimate Hershey’s Chocolate Chip Cookie”, a long-time customer favourite.
Pizza Hut first opened its doors in Australia in 1970 with the arrival of its restaurant in Belfield, Sydney, which has since been demolished.
It became a household name in the 1980s and 1990s thanks to its famously low all-you-can-eat pricing and self-serve dessert bars.
But the chain struggled in the 2000s under the weight of increased competition and a shift away from dine-in fast food restaurants.
However, after US-based Flynn Restaurant Group bought the master licence for Pizza Hut in Australia from private equity firm Allegro Funds, the restaurant is making a big comeback.
In June last year, the family restaurant chain revealed it would be opening at least 30 new Pizza Huts in 2024, adding the company had identified 400 sites where it could open a store.