Nutella B-ready bars now available in Australia

They’re the “hugely popular” biscuit bar that even celebrities can’t get enough of – and they’ve finally made it to Australian supermarkets.

The closing of international borders hasn’t just meant we haven’t been able to holiday or see loved ones as planned.

It’s also meant we’ve had to forgo on all our favourite international snacks that we would normally smuggle back in a suitcase or bribe a friend on holiday to bring back for us.

As anyone who has been to Europe will know, Nutella has plenty of fancy products besides just the spread in the jar on offer there that we (sadly) don’t even get close to being offered in Australia.

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Nutella is bringing B-ready to Australia. Picture: Supplied

But fortunately for us there has been an exciting development in this area, with the iconic hazelnut brand bring its delicious B-ready bars to our shores.

Even if you haven’t heard of the bars before you should be excited – the snack consists of delicious Nutella encased in biscuit wheat puffs.

It’s definitely the best way to eat Nutella and if you need any further proof of how good it is, celebrities like Victoria and David Beckham are even fans.

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If you like Nutella, you will like these bars. Picture: Instagram/@ tempromoaqui

Until now the bars have been notoriously hard to get in Australia, with news that Redfern Convenience Store was stocking B-ready bars last year sparking a frenzy.

The Sydney shop is famous for its range of international foods and had imported the bars from overseas and fans of the Nutella bars were keen to get their hands on the product.

“Had these in Europe they are amazing,” one person wrote.
“I first tried these in Japan and I am obsessed!” another said, while another simply commented: “Wow wow wow.”

The B-ready bars will be available in supermarkets and convenience stores across the country this week with a recommended retail price of $2 for a single bar or $4.99 for a six pack.

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Even the Beckhams are fans. Picture: Instagram/@distribuidoragts

Nutella Australia’s senior brand manager Lili Despotovic saying the brand is pleased to finally be bringing the “hugely popular” bars to our shores.

“We know Australians love our iconic hazelnut spread and we wanted to celebrate the new year by introducing a new, convenient way to enjoy the unique Nutella taste,” she told news.com.au.

“Nutella B-ready has been hugely popular around the world, and we’re excited to see Aussies across the country head down to their local supermarket or convenience store and try this delicious, ready-to-eat snack.”