New Arnott’s Shapes likened to ‘KFC in a biscuit’

The new Arnott’s biscuit flavour has been described by Aussies as tasting so alike to the famous fried chicken, they “inhaled the whole box”.

Ever wished there was a snack that tasted just like your favourite fast food treat?

Well, if you’re a KFC fan then you’re in luck, with Shapes’ new Fried Chicken flavour being likened to Colonel Saunder’s famous recipe, but in biscuit form.

Arnott’s launched its new Fried Chicken and Cheesy Garlic Pizza Shapes flavours earlier this month, with the new chicken flavour quickly attracting a cult following among KFC fans.

In a video that’s been viewed more than 275,000 times TikTok user Alo Baker said the Fried Chicken flavour was “so good”.

KFC fans say the newShapes flavour tastes like the fast food store’s famous fried chicken. Picture: TikTok/@alobaker.

“So saw these at the shop today, dunno if they’ve been out for a while,” he said. “I love fried chicken so I thought, I’ll give them a crack. These taste like KFC in a biscuit.”

Alo’s video got more than 300 comments, with plenty of other KFC fans in agreement.

“Literally tried them yesterday and thought the exact same thing, too good,” one commented.

“I’ve been saying the EXACT same thing. KFC chicken in a biscuit. They are so good,” another person wrote.

The new Shapes flavour has already attracted a cult following online. Picture: TikTok/@alobaker.

One person joked that they might need to “cheat on Chicken Crimpy” and give the new chicken flavour a try.

“My partner ate these the other day and basically inhaled the whole box,” another commented.

But some disagreed on the taste, saying it was more like “BBQ chook from Woolies” or the chicken flavour that came with two minute noodles.

“Tried them, crunchy like KFC … but not KFC flavoured by any means,” one person wrote.

There’s also a Cheesy Garlic Pizza flavour available.

The new flavours have been inspired by its classic Pizza and Chicken Crimpy Shapes, but with a modern twist.

“There’s nothing better than the aroma of a classic cheesy garlic pizza or the first bite of a piece of hot fried chicken, so why not pack these flavours in a biscuit?” Arnott’s Shapes marketing manager Krishma Sood said.

“We know Aussies love the big flavour hit they’ve come to expect from Shapes. Which is why we want to bring exciting new flavour sensations that push the boundaries with each box.”