Millennials don’t eat cereal because it’s inconvenient

A STUDY has found that millenials are skipping out on cereal because “it’s simply too much of an inconvenience”.

Why millennials don’t eat cereal

A STUDY has found that millenials are skipping out on cereal because it’s simply too much of an inconvenience.

Yes, we are talking about the cold kind that requires little more than pouring something into a bowl and then pouring milk over it.

An astonishing 40 per cent of millennials surveyed said they reach for something else, like a smoothie or breakfast bar, reported The New York Times.

One of the biggest problems was with the washing up. “Almost 40 per cent of the millennials surveyed by Mintel for its 2015 report said cereal was an inconvenient breakfast choice because they had to clean up after eating it,” it reported.

Another factor included the fact that many consumers don’t want to start their day with processed grains.

Talk about inconvenient. Picture: iStock.

Cereal producers have for years been experimenting with healthier alternatives.

Cereal giant, Kellogg’s, has upped its game by adding quinoa to its “Special K” line in the United States, and the company is also rethinking more green-friendly packaging alternatives.

Producers are also finding different ways to eat cereal.

Kellogg’s recently introduced Kellogg’s To Go pouches, which hold slightly larger pieces of cereal the company says were “specifically created to be eaten by hand.”

“Convenience is the one thing that’s really changing trends these days,” Howard Telford, an industry analyst at market research firm Euromonitor, said last year.