McDonald’s launches new Gourmet Creations burger range
OVER the Big Mac? McDonald’s has launched a new range of gourmet burgers with fancy schmancy ingredients.
FROM Monday, McDonald’s restaurants around the country will roll out a new burger range called Gourmet Creations.
The six gourmet burgers, and one salad, cost between $8 and $9 and will be available in all Maccas restaurants around the country, as well as Drive Thru.
The burgers contain fancy ingredients — well, for Maccas — like aioli, brioche buns and caramelised onions.
The flavour combinations are the result of market research and an assessment of the most popular ingredients chosen by Create Your Own Taste customers. Create Your Own Taste is not available via Drive Thru and customers have been asking for a greater burger range outside the store.
“We looked at the most popular combinations for Create Your Own Taste and we worked with our chefs to make sure we had a great range of burgers and we’re not all doing the same thing,” McDonald’s Australia chief marketing officer Jenni Dill told news.com.au.
“I think consumer tastes continue to evolve, with new trends are coming in from overseas and from high end restaurants. Food and flavour trends are evolving and we need to be moving with those trends,” Ms Dill said.
Here are all the burgers and their ingredients:
Gourmet Classic Angus: Gourmet bun, Angus beef, diced lettuce mix, sliced tomato, cheese, red onion, round pickles, mustard, McChicken sauce
Gourmet Angus Cheeseburger: Brioche bun, Angus beef, Swiss cheese, parmesan cheese, long pickles, rasher bacon, crispy bacon, caramelised onions, dijonnaise
Gourmet Angus Truffle Cheese: Brioche bun, Angus beef, parmesan cheese, baby spinach, rasher bacon, caramelised onions, truffle aioli
Gourmet Homestyle Angus: Gourmet bun, Angus beef, whole leaf lettuce, sliced tomatoes, beetroot, rasher bacon, natural cheese, caramelised onions, aioli, tomato chilli jam
Gourmet Classic Chicken: Gourmet bun, crispy chicken or grilled chicken, diced lettuce mix, sliced tomato, natural cheese, rasher bacon, aioli
Gourmet Chicken Caesar: Gourmet bun, crispy chicken or grilled chicken, whole leaf lettuce, egg, parmesan cheese, crispy bacon, caesar dressing
Gourmet Chicken Salad: Grilled or crispy chicken, diced lettuce mix, spinach leaves, red onion, grape tomatoes, cucumber, shaved parmesan, caesar dressing