Macca’s brings back limited edition Wagyu beef burger despite harsh criticism last year

When it launched last year, this fancy limited edition burger faced harsh criticism from Macca’s fans. How will it fare second time around?

Macca’s is having another go at their limited edition Wagyu beef burger, bringing it back to Austraia despite facing some pretty harsh criticism last year.

McDonald’s dropped the “world’s first” in March 2018 to much excitement, but the fancy burger failed to impress many customers.

From 10.30 this morning though, Macca’s customers can now get their hands on the gourmet item once again — but will it be any better second time around?

“The Wagyu beef burger was a world first for McDonald’s when it first appeared on our menu last year, and it was a definite hit with our customers,” said McDonald’s Australia marketing director Jo Feeney.

Macca's brings back the Wagyu beef burger.

The beef patty is made from 100 per cent Australian-bred Wagyu beef, crispy bacon, caramelised onion, cheese, whole-leaf lettuce and tomato and is served on a soft gourmet bun. It’s also lathered with its signature sauce.

“We’re excited to have it back on the menu to give Australians another opportunity to enjoy this delicious burger,” Ms Feeney said.

But it’s only available for a limited time.

“My advice would be to get in quick while stocks last,” Ms Feeney said.

The last time it was on sale, critics weren’t kind to the new edition, with some claiming the “wagyu is dry”, tastes like “cardboard”, and that charging over $10 was “taking the piss”.

A post in Facebook group Fatties Burger Appreciation Society, which has almost 90,000 members, branded the burger “inferior”.

“Patty cooked to death sometime last week and presented with unmelted cheese, tomato, bacon, a crapton of wilted lettuce and a smear of nondescript sauce on a dry oversized bun,” one poster wrote on the page.

Last year, the fancy burger was labelled a "disappointment" by Macca's custo,ers.

“Inferior in every way to even a McFeast ... and [charging] over a tenner is taking the piss.”

His post, which gave the burger a rating of just one out of five, was met with comments questioning the price, and how the patty had been cooked.

“For a company knowing they need to up their game in the burger market (especially in Australia), Maccas look like they f**ked up with this one,” one person posted.

Another said: “Had one earlier on the back of all the hype. Haven’t had Maccas cardboard burgers for a while but thought I’d give this a shot even though I knew it was gonna be cardboard V2. It’s rubbish.”

“I’m having this really strange feeling of disappointment,” another added.