‘Has to be’: Heinz finally settles tomato sauce storage debate

It’s the age-old question: do you keep your tomato sauce in the pantry, on the bench or in the fridge? Now Heinz has decided, once and for all.

It’s the age-old question: do you keep your tomato sauce in the pantry, on the bench or in the fridge?

Well, Heinz has finally set the record straight on where the beloved condiment should be stored to properly keep the tomato-y sauce ripe and ready.

As reported by The New York Post, the official Heinz UK Twitter account posted: “FYI: Ketchup. goes. in. the. fridge!!!”

FYI: Ketchup. goes. in. the. fridge!!!

— Heinz (@HeinzUK) June 27, 2023

Fans flooded the comments, with many asking why the product is stored on shelves at the supermarket or at restaurants.

Heinz continued the debate by asking followers to vote on whether they keep their sauce in the fridge or in the cupboard.

‘FYI: Ketchup. goes. in. the. fridge!!!’ Picture: Daniel Acker/Bloomberg

The brand doubled down on the correct answer in the poll, writing: “It has to be … in the fridge!”

But after analysing the 2,500-plus votes, the answers were nearly split down the middle.

“There was only ever one correct answer, and we’re happy to share with Heinz Tomato Ketchup lovers across the UK that our ketchup has to be in the fridge,” spokesperson Olivia Lennon told the Daily Mail.

“Although we’re aware many Heinz Tomato Ketchup fans have been storing their ketchup in the cupboard, we do recommend refrigeration after opening.

“This is the best way to maintain the delicious tangy taste of our Heinz Tomato Ketchup that you know and love.”

The Heinz UK Twitter account had some fun being sweet and sour with their fans who felt passionately about the sauce-y debate.

In response to the condiment-storage conundrum, one Twitter user joked: “Not beside my pillow?”

“Second best place to keep it,” Heinz responded.

’This is the best way to maintain the delicious tangy taste of our Heinz Tomato Ketchup that you know and love.’ Picture: iStock

When another user asked the question everyone was wondering – “So why is it on the shelves in supermarket & shops then?” – Heinz snapped back, asking: “Where do you keep your soft drinks, Dave?”

A third insisted: “Never, ever has it ever gone in my fridge, nor anybody else’s.”

To which Heinz said: “It does and they do. Case (fridge) closed.”

Finally, a few true tomato sauce connoisseurs joined the chat, agreeing that the product needs to be refrigerated.

“Of course it does. After opening is this controversial?” one responded.

“We started something,” Heinz replied. “It has been a wild ride.”

This article originally appeared on The New York Post and was reproduced with permission