Food blogger discovers $10 big breakfast in Sydney

Aussies are getting fed up with the rising cost of eating out but one influencer found a spot where you can still get a good feed for under $10.

Aussies are getting fed up with the rising cost of eating breakfast out but one influencer has found a spot where you can still get a good feed for under $10.

Adrian Widjy, who runs the social media page @placesinsydney, discovered Ikea in Tempe, in Sydney’s inner west serves breakfast.

“The standard comes in small at $4, medium at $7.50 and a large at $10,” Widjy told his following.

The “standard” breakfast comes with sausages, scrambled eggs, baked beans, tomato, mushroom, hashbrown and “loads of bacon”.

Widjy said shoppers could even build their own breakfast with items ranging from 50 cents to just $2.

Social media users lost their minds over the revelation, with one person saying; “OK I’ve never eaten there but I really want to.”

One joked: “$10 breakfast followed by $99 spend at the market hall.”

“Sounds like great value for brekkie. You’re usually paying $8 for Vegemite toast,” another said.

One said: “I will have to go try breakfast before I shop, looks good, I’ve paid more than double the price for the same thing.”

Ikea has a $10 big breakfast. Picture: Instagram/Adrian Widjy

Ikea Australia’s country food manager Tim Prevade said the brand was committed to affordability – not just when it comes to the furniture.

“We know Aussies love our delicious Swedish menu, and we also know that the cost of living is hitting everyone close to home. It’s another reason for our customers to visit and spend time at Ikea with their family, no matter how thin their wallet,” Mr Prevade said.

“We’re confident we’re offering Australia’s most affordable hot brekkie plate right now, starting at $4 for a small breakfast, which includes scrambled egg, 2 sausages and baked beans ($3.50 for a veggie option), and just $10 for a large breakfast.

“We’ve also been offering our customers amazing value with our ‘Happy Days’ special every Friday, with half price on selected lunch or dinner hot meals for Ikea Family members, which is still available until August 23 at all 10 Ikea stores around the country.”

Australians were shocked at the breakfast price after several stories began circulating of some diners being stunned at the price of everyday items.

Adrian Widjy tested it out and called it good value. Picture: Instagram/Adrian Widjy

Many others were equally impressed. Picture: Instagram/Adrian Widjy

Nikki Potter, who was dogsitting in Sydney’s northern beaches, was left shocked at the price and size of a small coffee and Vegemite on toast, which set her back $13.90, and took to social media to ask if she had a “right” to be annoyed by it.

“I order Vegemite on sourdough and a small, soy flat white,” she said.

“And in the city that would normally cost around $10 or maybe $11. It cost me $13.90.”

She then showed the size of her coffee, which she claimed was an extra small as she “knew what a small coffee looked like” and claimed what she got wasn’t it.

She then said she was given the butter and Vegemite in separate containers so she could spread it herself, which she understood as everyone has different rations, but she wasn’t given a knife to do it with.

She also held up the two pieces of bread that she got, with one almost double the size of the other.

Social media users were clearly on her side, saying she should have taken it back to the cafe.

Shoppers can even build their own breakfast. Picture: Instagram/Adrian Widjy

Independent Food Distributors Australia chief executive Richard Forbes, whose members provide food to 60,000 cafes, restaurants, pubs and clubs, said distributors have experienced a 30 per cent increase in the cost of food over the last three years.

“We’ve all seen the price of beverages and food rise over the last two or three years. That’s not going to get any better until we start doing something to rein in the costs of business,” Mr Forbes told news.com.au.

“We can see it getting to a point of a $10 cup of coffee if things don’t improve … and if things aren’t done to stabilise the cost of business.”