Connoisseur releases new Laneway Sweets ice cream range

Shoppers are raving about a new range of treats from a cult ice-cream brand that recently landed on Woolworths shelves.

A new range of ice creams by brand Connoisseur has hit freezer sections around the country, and the range is already gaining fans, with one labelling it the “best ice cream [the company has] released by far”.

Connoisseur’s Laneway Sweets range was released at the beginning of the month, and includes flavours salted pretzel, rocky road and triple choc cookie.

And ice cream fans have quickly fallen in love with the new flavours, showering the frozen treats with praise.

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Connoisseur has released a new ice cream range. Picture: Supplied

“I just got the salted pretzel one from 7/11 last night and it is the best ice cream Connoisseur has released by far,” one person said.

Another echoed the sentiment, calling the salted pretzel ice cream “so good”.

A third said: “Found the rocky road and they are really nice. It has jammy sort of stuff through the smooth chocolate ice cream and nuts in the choc crackle.”

“We’ll have to make sure we try these on our holiday. For quality control purposes only of course,” another joked.

It is all about the gourmet ice cream brand creating a sense of decadence.

Tara Cook, Connoisseur senior brand manager, said: “At Connoisseur, we pride ourselves on expressing trends in our own unique way and as the trend of snacking treats and decadence merging together grows, we’re pioneering this in the ice cream category with the launch of Laneway Sweets.

All three are available at Woolworths. Picture: NCA NewsWire/Gaye Gerard

“We’ve put our Connoisseur twist on the iconic flavours of decadent treats discovered in laneways across Australia to create our most indulgent ice cream range yet.

“This new range will be sure to thrill the senses of our consumers like never before.”

The Connoisseur Laneway Sweets range will be available nationwide from October 2022, with all supermarkets having access to the rocky road multipack, sold for $9.50, and the salted pretzel, sold as single or in a multipack.

However, the triple choc cookie will be available in a multipack as a Woolworths exclusive.