Cadbury responds to landscape chocolate mystery

Cadbury has responded to a mystery after customers noticed bars of chocolate looked different in different parts of the world.

Confectionary giant Cadbury has responded after customers noticed that their bars of chocolate looked different in different parts of the world.

Australian TikToker @serendipitimusic took to the video sharing app to “draw attention” to the fact that in the UK chocolate bars — specifically Cadbury which is sold in both countries — were in “landscape”.

The social media user then turned the camera around to show all the chocolate bars sitting sideways on the shelf.

“It’s the little things,” she said in the clip that has more than three million views.

In comparison, Australian chocolate bars are typically in portrait for the larger bars.

After the shock on social media about this particular revelation, Cadbury has responded to the mystery.

“In Australia, the shape of our beloved Cadbury Dairy Milk milk chocolate block has evolved from square to landscape to portrait over the years … and it has been the current portrait shape we know today for many decades,” a Cadbury spokesperson told news.com.au.

“While the reasons behind these changes remain a mystery, rest assured one thing has not changed: Cadbury Dairy Milk’s high-quality chocolate which Aussies know and love!”

Chocolate in the UK. Picture: TikTok/ @serendipitimusic

Many social media users have had a lot to say about the revelation.

“Portrait chocolate is posh chocolate, landscape is more basic but still delicious,” one decided.

One asked: “Wait — how do they fit the entire brand name on a PORTRAIT chocolate bar outside the UK?”

Another added: “That's weird … landscape chocolate should only be those small like 50g single serve bars.”

“Probably stems from the origins of chocolate in bars when they were much smaller and they were all landscape,” another suggested.

One social media user commented: “I feel like landscape makes so much more sense because you have more room for big words and big images.”

“It weirds me out … portrait is the only way,” one added.

It comes as Aldi partnered with the “world’s best chocolate” to create three new blocks that are “a lot cheaper” than the cult-version.

The budget supermarket recently joined Tony’s Open Chain, an initiative created by confectionary brand Tony’s Chocolonely with the aim of “ending exploitation in the cocoa industry”.

Chocolate in Australia. Picture: Supplied

The Dutch chocolate maker is famed for its “delicious” range of chocolates that are ethically made and fairly priced as part of the brand’s ongoing commitment to “lifting cocoa farmers out of poverty”.

Aldi is Australia’s first supermarket to join Tony’s mission to “transform the chocolate industry”, releasing a new chocolate range made with cocoa beans sourced through the initiative's “5 Sourcing Principles”.

The Choceur CHOCO CHANGER is a collection of three new responsibly sourced blocks of the supermarket’s own-brand chocolate being sold in Australia and at Aldi supermarkets in countries across Europe, the UK, and the US.

While the new sweet treats are good news for the industry, which has a dark history of child exploitation, shoppers have also been left impressed by the price-tag.