Cadbury releases new Caramello Sticks and chocolate blocks
The chocolate makers have collaborated with Peter’s Ice cream to create a mouth-watering frozen treat that’s filled with gooey goodness.
Just when you thought Cadbury couldn’t create any more mouth-watering treats, out it comes with a new ice-cream unlike any other.
The iconic chocolate makers and Peters Ice Cream teamed up to launch Cadbury Dairy Milk Caramello Sticks – a smooth caramel flavour with a gooey Cadbury syrup swirl.
It’s the chocolate bar transformed into an ice cream and fans are already losing their minds, taking to social media to share their excitement.
“Oh I’m so keen for these!!” one person wrote on Facebook.
“They look so good!“ said another, while a third simply added: “Yum!”.
The decadent ice cream sticks are set to hit the freezer aisle of major Aussie supermarkets such as Coles and Woolies, this week, with the multipack of four costing $9.
Andrea Hamori, head of marketing, Peters Ice Cream, said they are expecting fans to “absolutely love it”, adding that the feedback to date has been “overwhelmingly positive”.
“The Cadbury Dairy Milk line up at Peters Ice Cream has been hugely successful, so we’re excited to extend the range with another fan favourite flavour,” Ms Hamori said.
“Caramello is a classic, so we knew it was the perfect flavour to give fans just what they have been waiting for.”
It comes after Cadbury and Peters joined forces again to launch Caramilk ice cream sticks. The cult favourite flavour is made from velvet-smooth vanilla ice cream and comes coated in a thick layer of caramelised white chocolate.
If you’re not a huge fan of ice cream, fear not because Cadbury extended its chocolate block range on Monday to include three new flavours – Mixed Roast Nuts, Nuts & Salted Toffee and Fruit N Nut.
“We know how much Australians love the smooth and creamy taste of our Cadbury Dairy Milk and Old Gold chocolate. We’re excited to introduce Cadbury More, some of our chunkiest and most generous blocks ever produced,” Paul Chatfield, vice president of marketing for Cadbury said.
As Cadbury celebrates 100 years of chocolate-making in Australia, the new range also celebrates some of the most popular flavours Cadbury has ever paired with its chocolate.
“Our Cadbury More range is a fresh take on some familiar favourites that have been loved by
Cadbury fans for generations,” Mr Chatfield said.
“We can’t wait to see what our chocoholics think, particularly those who love the crunch and variety of nuts, fruit and Cadbury chocolate.”
All three 165g blocks are available in all major supermarkets for $5.
Mother’s Day
Ahead of Mother’s Day this year, the chocolate makers collaborated with renowned Aboriginal artist, Karen Lee, on a thoughtfully designed limited-edition Roses gift box, celebrating the women in our life.
The Indigenous inspired creation, features graphics and symbols rooted in meaning and connection, emblazoned with “Mandaang guwu”, the words “thank you” in Wiradjuri.
“It is important to tell a contemporary narrative that reflects my experience as an Aboriginal woman in an urban society, Ms Lee said.
“This artwork is a representation of the little things women do everyday that together encompass the beautiful love that is motherhood.”
For the second year, Cadbury is pledging $50,000 to The Stars Foundation, an initiative providing tailored mentoring and support to Australia’s most at risk youths – Aboriginal
and Torres Straight Islander Australian women and girls.