Arnott’s releases 2023 April Fool’s Tim Tam product
When Arnott’s shared a new product on April Fool’s Day last year, Australians begged for it to be released – and now it has delivered.
It started off as an April Fool’s prank but, more than a year later, Arnott’s has announced a new product will be on shelves by the end of the month.
Every year brands such as Arnott’s and Macca’s take to social media to announce a new product is coming to shelves on April 1, only to reveal it was a joke.
Arnott’s last year claimed that Tim Tam Jatz would be landing on shelves, announcing the salty and sweet combination with a woman dancing on the street to Lizzy McAlpine’s ceilings.
Comments immediately began flooding in such as “gimmee, gimmee”, “yesss please make this a flavour” and “you’re joking”.
More than a year later Arnott’s has made dreams come true, confirming the Tim Tam Jatz would be sold exclusively at Coles from late April.
The new biscuit features the iconic chocolate elements of a Tim Tam with notes of a salty Jatz cracker.
“We love getting behind an April Fool’s prank, and dreaming up new ways to tap into Australia’s love of Tim Tam,” Rebecca Chan, Tim Tam’s marketing manager, said.
“But following the overwhelming number of comments and requests, we knew we had to bring Tim Tam inspired by Jatz to the shelf and make it available for every Aussie to enjoy. “We can’t wait to share the latest Tim Tam creation, where consumers can expect something a little bit sweet, and a little bit salty in every bite.”
Food blogger @nectoriouspapi took to TikTok to share his excitement over the new item.
“This is giving sweet and salty, it’s giving chocolate-covered pretzels,” Nectro said.
Social media users were quick to share their excitement over Tim Tam Jatz coming to life.
“My sister is obsessed with Tim Tams and Jatz so she will love this,” one social media user said.
Another added: “OMG I need immediately.”
“Ooh I will be trying, but I seem to only ever buy a new Tim Tam once and then run straight back to my beloved double coat,” another added.
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