Aldi reveals how much Aussies expect to spend on groceries
Supermarket chain Aldi has shared “alarming” data warning that Aussie shoppers are about to be whacked where it hurts – our wallets.
The fact that Christmas is an expensive time of year is incredibly obvious, but research from one major supermarket has showed just how much Aussies are forking out.
The data, from Aldi, showed that more than three quarters of Australians expect their grocery bill will go up by 75 per cent – and seven per cent believe their weekly shop will double.
According to data from the Australian Bureau of Statistics, in November 2022 Australians spent 11.4 billion on groceries – roughly $520 per person.
Jordan Lack, Aldi’s managing director of buying, told news.com.au the magnitude of that data was “significant” and “alarming”.
“Aussie households have had a fair amount of inflation over the last year. That’s something that I think is starting to taper off a little bit,” he said.
“We are still seeing some commodities and some products at inflated levels but we’re also seeing some of the factors which have driven prices up over the course of the last year normalise.
“A good example of that is in lamb – we’ve seen our prices go down around 20 per cent in the last month.”
Mr Lack said his role sees him consistently stress to the team that Aldi wants to offer the most affordable range in groceries, which has become more important than ever in the last 12 months.
This year, Aussies are still looking to celebrate Christmas in a big way but want to cut costs without sacrificing quality – something Mr Lack said is something Aldi focuses on all year around.
“We focus on having a high quality range of goods, a curated selection of goods, so we don’t hold the same amount of lines as our competitors,” he said.
“But we do aim to have the same quality as our competitors, but with around a 15 to 20 per cent discount on the cost of goods. So that’s something we’re committed to each and every day.”
He said it is estimated customers save $2,400 every year by choosing to shop with Aldi.
Aussies are usually creatures of habit when it comes to their weekly grocery shop, rarely straying from their go-to.
But Mr Lack said for those who are tempted to try Aldi, it was worth it due to their slogan “good different”.
“It’s something we are really quite proud of because we acknowledge that we are different to our competitors,” he said.
“We’re different to the experience that many Australians have grown up with. We’ve got less aisles and we’ve got no music in our stores. We’ve got a curated range of brands.
It is an experience that customers will notice a difference with when they first shop with us but when they shop with us, they realise that difference is a good difference. The quality of the products is fantastic. Our prices. We have a focus on sustainability. And we look after our own employees.”