‘Aldi first’: New $20 Aldi Special Buys collection hits Aussie shelves

Aldi is set to release its biggest Special Buys collection yet, with the range being the first of its kind in the supermarket’s Aussie stores.

Aldi is set to release its biggest Special Buys collection yet, with the range being the first of its kind for the supermarket’s Aussie stores.

Aldi is releasing a streetwear collection with the range boasting a total of 23 items, all under $20 landing in the middle aisle on April 13.

ALDI Australia is strutting into the fashion world with the launch of its first-ever branded streetwear range called Aldimania. Photo: Supplied

The collection includes a T-shirt that comes in grey or white, which has a price tag of $7.99.

There is also a grey sweatshirt, navy hoodie and trackpants that come in grey or navy for $14.99.

Sneakers, socks, a bucket hat, beanie, slides, compact umbrella and a double-walled insulated mug, which has three designs, are all part of the range as well.

And for those not keen to brave the middle aisle scramble or afraid they might miss out, a giveaway competition will open on the Aldi Australia Facebook group on April 3, offering five winning fans a full set of the branded collection.

All items are under $20. Photo: Supplied

Aldi Australia’s Buying Director for ALDImania Belinda Grice said: “We have been offering our shoppers high-quality, affordable loungewear for years, but this is the first time we’ve brought our own brand of leisurewear to the middle aisles.

“Designed to celebrate and champion our shoppers, this new range is made specifically with Aldi budgets in mind, without compromising on quality or comfort.

It launches April 13. Photo: Supplied

“This unique collection that contains sustainably sourced or recycled materials, has been crafted to create a mix-and-match aesthetic, so customers can inject their own sense of styling around the range!

“We love the excitement and enthusiasm our shoppers have and look forward to seeing them share this passion on the outside with our first ALDImania collection.”

In the past, Aldi has sold activewear collections but this will be the first time ever that the supermarket has created a range that has their branding on it.