KSI and Logan Paul shock at X-rated Prime Coles display

Signage for a sports drink has left social media in stitches, after the advertisement in one supermarket appeared on the X-rated side.

Signage for a sports drink has left social media in stitches, after the advertisement in one supermarket appeared on the X-rated side.

Logan Paul, who describes himself an “artist, boxer and wrestler”, has more than 23 million subscribers on YouTube and last year announced his drink company partnership with KSI.

The pair founded the drink Prime Hydration, which became the Premier League team Arsenal’s official drink, and is expected to feature heavily at UFC fighting events.

The pair have recently brought their drink to Australia, selling in Woolworths and Coles.

Logan Paul, who describes himself an ‘artist, boxer and wrestler’, has more than 23 million YouTube subscribers and last year announced his drink company partnership with KSI. Picture: Instagram/Logan Paul

Over the weekend, Paul posted a video to TikTok of the pair checking in on Prime at a Coles.

“I don’t think you’re going to see this coming,” Paul joked to his business partner in the clip.

As the pair step around the corner at Coles, KSI doubled over in laughter in reaction to what he had seen.

“No, no! Why am I always sucking you bruv,” he shouted, pointing out that the way their bodies were angled and the bottle placement it appeared he was performing a sex act on Paul.

Over the weekend, a Paul posted a video to TikTok of the pair checking in on Prime at a Coles. Picture: TikTok/Logan Paul

The poster featured Paul standing tall while holding a bottle of Prime while KSI is only shown from the chest up and turned towards Paul while he takes a sip of their sports drink.

Social media couldn’t help but embrace the clip.

“Imagine doing the night clean at coles and hearing his laugh,” one person commented on the clip.

Another said: “Coles can only mean one thing … Australia.”

A Coles spokesperson told news.com.au: “The Coles beverages team is constantly reviewing our range and the market, looking for new and exciting products that will surprise and delight our customers.

“While we are aware of significant chatter about PRIME Hydration, we do not currently have any stock, but hope to make it available to our customers soon.”

Last week, thousands of fans waited outside of Nine Studios, where fans hoped to get a glimpse of the social media stars who were appearing on the Today show.

KSI burst out laughing at the sign. Picture: TikTok/Logan Paul

The throng of fans had waited through the night under the impression the two celebrities would walk through the crowd and offer a meet-and-greet style set-up.

However, the event was adapted by event organisers at the last minute due to the heaving crowds.

Last year, the drink became available in British Aldi stores as part of a Special Buys promotion, priced at £1.99 ($A3.50) per bottle, leading to huge queues and fights, as it sold out “within about 30 seconds”, The Sun reported.

Social media was quickly flooded with footage of crowds going to extreme lengths to snag the viral drink.