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Disgruntled Bud Light vandal destroys dozens of the wrong beer at US Walmart

A video of a disgruntled beer drinker taking his frustration out at a Walmart in the United States has gone viral overnight.

‘Slight overreaction’: Piers Morgan on Bud Light backlash

A video of a disgruntled beer drinker taking his frustration out at a Walmart in the US has gone viral overnight.

The man, clearly not a fan of Bud Light’s recent promotion with comedian and trans activist Dylan Mulvaney, was filmed trashing an aisle worth of stock, smashing full cartons to the ground.

Only he was a little off target. The beer strewn across the floor was actually Busch Light.

Luckily, a quick-thinking Walmart shopper caught all the beer-swinging action on camera, almost getting a can to the face in the process.

The video quickly hit TikTok and Twitter and racked up millions of views.

The protester‘s plan eventually went flat, and he ended up getting handcuffed and led out of the store like a common criminal.

The internet had a lot to say about his misguided attempts at beer-based revenge, flooding the comments with their thoughts.

“He looked pretty tired at the end, you should have offered him a refreshing Bud Light,” one said.

“Man I feel sorry for the employee who has to clean that up,” another person commented.

Another added: “’THIS’LL SHOW THEM!’ – guy who has to pay to replace all that damaged product.”

Consumers across the United States have continued to revolt against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new transgender spokesman.

“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told Fox Business.

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”

Kid Rock showed what he thought of the advertising campaign using high calibre weaponry.
Kid Rock showed what he thought of the advertising campaign using high calibre weaponry.
Consumers across the United States have continued to revolt against the nation’s top-selling beer brand after it stepped ‘recklessly’ into the culture wars last week.
Consumers across the United States have continued to revolt against the nation’s top-selling beer brand after it stepped ‘recklessly’ into the culture wars last week.

He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.

Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis.

But even Mr Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.

Sales of Anheuser-Busch bottled products dropped 30 per cent over the past week, while draught beer plummeted 50 per cent, the owner said.

Similar stories are found around the country.

Bud Light’s decision to dive into the culture wars was a “bad decision” that defied “virtually every rule in building brands and marketing”, a national beer-industry analyst told Fox Business.

For a brand as large as Bud Light, the public relations calamity already represents millions of lost dollars — even if the consumer revolt ended tomorrow.

The brand is likely to be overtaken soon by Corona or Modelo as the United States’ top-selling beer brand, according to industry observers.

- with Fox News

Original URL: https://www.news.com.au/lifestyle/food/drink/disgruntled-bud-light-vandal-destroys-dozens-of-the-wrong-beer-at-us-walmart/news-story/fd21826d884be99e5a5352caffe132ae