Coles set to be home entertainer’s choice with new glassware range

Spring is here and Aussies are getting back to one of their favourite things – entertaining. Now one supermarket chain is making sure it’s done in style.

The weather is getting warmer and Aussies are set to get back to one of their favourite summer pastimes – entertaining.

To make that easier, from September 21, Coles and Liquorland will launch a Schott Zwiesel “PURE” Tritan® crystalline glassware collection.

Shoppers will be able to get their hands on it for free by earning glassware credits when they spend $20 and scan their Flybuys card during their shop at Coles, Coles Online, Liquorland and Liquorland Online.

Customers will earn a credit for every $20 they spend, with the collection featuring short and tall tumblers, champagne glasses, white wine glasses, red wine glasses and a 1.9L decanter.

Coles has released a new glassware collection. Picture: Nicki Connolly

Shoppers can also earn bonus credits from over 1100 participating products across Coles and Liquorland, as part of their $20 or more shop, meaning they can earn multiple bonus credits within one transaction.

Coles chief of commercial and express officer Leah Weckert said: “Our customers love our continuity programs, and we see this through increased participation and satisfaction scores each time we run these campaigns. We have now over 22 million kitchen items in Australian households – from MasterChef knives and cookware to KitchenAid bakeware.

There is even a decanter on offer. Picture: Nicki Connolly

“As we come into the peak entertaining season of the year, we’re delighted to reward our customers with free quality glassware by one of the leaders in glassware, so they’re equipped with trendy, restaurant-quality products they’d be proud to serve their guests.

“Another great element of this program is working with our suppliers to offer bonus credits on thousands of household items at Coles – and now at Liquorland too, making it even easier for customers to collect the full range than ever before.

“We’re also offering the popular ‘half credits, half pay’ option, which allows shoppers to redeem their credits in-store at Coles or through Coles Online using half of the glassware credits and half of the retail price, increasing the accessibility of the program to those who may not spend as much on their weekly shop.”

Coles aims to be every Aussie entertainer’s go-to shop. Picture: NCA NewsWire/Jeremy Piper

For three days only, from September 7, customers at Liquorland can use the promotion code GLASSWARE to get $5 off when spending $50 online on all participating products.

There is no sign of Aussies stopping their home cooking and entertaining as demand for homewares grew nearly 50 per cent post-Covid, with red wine glasses and tumblers among the top-selling essentials, according to a Coles study.

To round out the entertaining dream, the supermarket has Coles Finest & Gourmet Selection Cheeses – which has seen a 20 per cent increase in range in the deli.

Coles is also set to launch three new cheeses in October.

From September 7 to October 4, 10 Gourmet Selection Dairy Cheeses will be available on offer at three for $12 in store.