ALDI gin just won a gold medal
A GIN sold at ALDI just won gold at an international spirits competition — the same medal as a competitor gin that sells for three times the price.
ALDI has just won nine international awards for its liquor range.
The German supermarket chain’s Darley’s Gin, available to shoppers for $28.99 (700ml) won gold at the 2018 SIP awards International Spirits Competition, receiving the same medal as a competitor gin that retails for three times the price.
“As we’ve developed our spirit range over the years, we’ve seen a growing trend in the popularity of white spirits in Australia,” says an ALDI spokeswoman.
“Our Darley’s Gin offers shoppers a refreshing, balanced and classic style gin and is the perfect base product to use for any quality martini or gin and tonic.”
The SIP Awards, in their 10th year, are the only annual international spirits competition with consumer only judges. Products are judged through blind taste tests — levelling the playing field for established brands and newcomers alike. The awards provide brands with a rare opportunity to receive unbiased consumer feedback.
“The SIP Awards are a fantastic opportunity for us to put our spirits in front of our most important critic — the consumer,” said Paul Handley, Liquor Buying Director at ALDI Australia.
The supermarket’s Highland Black 8 Year Old Blended Scotch whisky also celebrated yet another top shelf win, taking home Platinum at this year’s SIP Awards.
The 700ml bottle of whisky for $34.99 has previously won a number of other awards including Double Gold at the 2017 Melbourne International Spirits Challenge, as well as the best-in-class Masters award at both the 2014 and 2016 Scotch whisky Masters.
Here are the other ALDI award-winning spirits and the medals they received:
* O’Donnells Irish Cream $13.99 — Double Gold
* Highland Earl Blended Scotch whisky $28.99 — Double Gold
* Duffey’s Irish Whisky $36.99 — Double Gold
* Glen Orrin 30YO Blended Scotch whisky $99.99 — Double Gold
* Tamova Vodka $27.99 — Gold
* Bluegrass Bourbon $29.99 — Gold
* Baroque Brandy $26.99 — Gold
Liquor is only available in select ALDI stores in NSW, ACT, VIC and WA.