Coles slashes price of hundreds of products

The supermarket has announced it will permanently discount hundreds of popular products starting this week by as much as 36 per cent.

Coles will slash the cost of hundreds of its products, reducing some items by as much as a third.

The supermarket announced today that more than 200 items would now be permanently discounted in response to its shoppers feeling the financial pinch after a “tough year”.

Products slashed in price include items like the Coles Nature’s Kitchen Meals which are down from $7.50 to $7.

Also among the discounts are cat and dog food, deli meat and 18 ice cream and fresh convenience items.

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Coles will slash the price of hundreds of grocery items this year. Picture: Jessica Ball

One of the biggest savings is a pack of eight Bulla Crunch and Chocolate Ice Cream Bars, which are down from $7 to $4.50, a whopping 36 per cent discount.

A 457ml tub of Haagen Dazs Ice Cream now costs $8 down from $11.50.

Coles’ head of pricing and value Tim Lane said he hoped the permanent price markdowns would ease financial stress.

This Nature’s Kitchen meal has been discounted by 50 cents.

While this ice cream has been cut in price by more than a third.

“We know that this has been a tough year and budgets continue to be stretched. With many Australians looking for ways to save money on regular purchases, we’ve lowered the cost of products across our ice cream and fresh convenience range,” he said.

The discounts will continue to be rolled out over the next three months, with permanent price reductions in categories such as cereals and entertaining.

“We’ll be adding further categories to the campaign throughout the summer period, to deliver even better value to customers every time they shop at Coles,” Mr Lane said.

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Woolies customers can get a free coffee when they spend $30 or more at a Woolworths Metro branch. Picture: news.com.au

WOOLIES OFFERING FRESH FOOD DISCOUNTS, FREE COFFEE

Coles isn’t the only supermarket starting the year off with discounts, with Woolies launching its Summer with a Healthy Twist campaign tomorrow.

The supermarket will be offering specials on seafood, meat, fruit and vegetables as well as its Macro products.
While prices may vary from state to state, NSW shoppers can expect to save $4 a kilo on Australian Beef Porterhouse Steak which is now priced at $32 a kilo and $3 Fresh Australian Saltwater Barramundi Fillets skin off which now costs just $30 a kilo.

“Customers will see signage in store to help identify healthy ingredients to start their year,” a Woolworths spokesman said.

“Woolworths customers can also earn a massive 5x Everyday Rewards points on their total shop when they spend a minimum of $15 on fresh meat (6 Jan - 12 Jan) and scan their Everyday Rewards card.”

Woolies is also giving customers a free coffee every time they spend more than $30 shopping at their Woolworths Metro branches.

All you need to do is hold onto your receipt, which will have a barcode at the bottom which you can present to your nearest Woolies Metro’s cafe section.