Aldi voted Australia’s favourite supermarket amid cost of living crisis

One supermarket has been voted Australia’s favourite as the retailer fights to keep prices low amid the nation’s cost of living crisis.

Aldi has once again come out on top as Australia’s best-rated supermarket as the retailer fights to keep prices low amid the nation’s continued cost of living crisis.

Canstar Blue surveyed 2582 shoppers about the country’s biggest grocery stores as part of its annual Supermarket Satisfaction Ratings.

Aldi was the only brand to rank five stars for overall satisfaction, value for money, freshness of produce, quality of private label products and availability of deals/specials.

It is the sixth year in a row the German supermarket giant has ranked first, and its 11th win since the awards began 13 years ago.

Aldi has been voted Australia’s favourite supermarket in Canstar Blue’s annual Supermarket Satisfaction Ratings. Picture: NCA NewsWire/Gaye Gerard

Aldi Australia group director Simon Padovani-Ginies said the retailer is proud to have maintained its leadership and satisfaction for customers at a time when they need it most.

“Aldi has won a spot in the hearts and back pockets of Aussie shoppers through one simple and consistent commitment – high quality products at competitively low prices,” he said.

“Being credited as the only five-star rated supermarket shows our day-in, day-out commitment to deliver market-leading prices on high quality goods is resonating with our shoppers.

“We simply won’t be beaten on the cost of the weekly shop.”

‘We simply won’t be beaten on the cost of the weekly shop.’ Picture: Blair Jackson

Mr Padovani-Ginies added that “every area of our business is focused on delivering quality products at amazingly low prices”.

“This recognition and acknowledgment only further cements the importance of our commitment,” he said.

“Customers deserve great value for money when shopping for groceries and to be rated the supermarket with the most-satisfied customers year after year is a proud moment for Aldi and our many Australian supplier partners.”

Canstar Blue editor-in-chief Christine Seib said value for money is the number-one priority for Aussie families at the moment.

“In an environment where higher costs of living are putting pressure on households’ budgets, Aldi’s combination of value, specials, freshness and quality is hard to beat,” she said.

‘Aldi’s combination of value, specials, freshness and quality is hard to beat.’ Picture: NCA NewsWire/Paul Jeffers

A recent survey conducted by Compare the Market found grocery bills are the primary financial concern for a third (32 per cent) of the population, beating mortgage, rent and energy costs at 24.1, 15.2 and 7.7 per cent respectively.

The data found the average weekly grocery bill in September 2021 was $169.35, which jumped to $184.21 in June 2022 and has since increased to $199.46.

Compare the Market spokeswoman Noemi Hadnagy said a perfect storm of factors was behind the skyrocketing prices.

“The average Aussie spends … around $864 a month, or $10,732 year [on groceries],” she said.

“[That] really adds up when we factor in a rise in rent, repeated rate rises for mortgages, as well as high energy bills and insurance renewals.”