Roxy Jacenko’s accessories business thriving despite being ‘sacked’ after SAS Australia

She was “sacked” by a high-profile client after appearing on SAS Australia – but Roxy Jacenko is still raking it in as this photo proves.

Her brief appearance on SAS Australia may have cost her a good friend and high-profile business client – but this photo proves resilient Roxy Jacenko is still on top.

Despite being “sacked” by professional ironwoman Candice Warner following their one-on-one boxing match during Monday’s premiere, the PR maven’s businesses are still flourishing.

As well as her Sweaty Betty public relations firm, the 40-year-old runs five other businesses – including two hair accessories brands Pixie’s Bows and Roxy Jacenko Accessories – and her newest venture, XRJCelebrations.

While the decorative candle business – which the mum-of-two launched with her first ever partner Jessica Ingham – is in its early days, Roxy’s accessories businesses have picked up memento in recent weeks despite a COVID-19 related setback.

RELATED: Everything you need to know about SAS Australia

Roxy Jacenko said she was ‘sacked’ by her former friend Candice Warner after their on-screen punch up on SAS Australia.

The Ironwoman was one of Roxy’s high-profile PR clients.

Roxy told news.com.au she has seen a “solid improvement” in the past two months, which was a huge relief.

“We were hit from a Sweaty Betty PR perspective very hard. One of the first things to go is always marketing and PR services when things get tough,” she told news.com.au

She went on to say she was “lucky” she could rely on her other businesses explaining things picked up just after filming for SAS wrapped in August.

“Things are looking to be well on track for the next six months which is wonderful news,” she said.

Part of her return to the top was Roxy’s clever influencer marketing plan, where RJA worked with some well-known Australian Instagram star’s.

A collaboration with Byron Bay influencer Ruby Tuesday Matthews caused a frenzy for a $40 “knot” headband, with Roxy revealing it sold out in less than 24 hours recently.

“She sold out a headband in two colours – over 500 units – in less than 24 hours,” she explained.

Her hair and jewellery accessories brand recently partnered with a Byron Bay influencer, causing an item to sell out. Picture: Instagram/RubyTuesdayMatthews

The marketing strategy paid off. Picture: Instagram/RubyTuesdayMatthews

Interest was sparked among Ruby’s 210,000 followers with a series of Instagram Stories that showed her wearing the headwear – the photo evidence of Roxy’s success.

She’s also partnered with Sydney influencer Oceana Strachan whose selfie wearing a wide gingham headband caused a similar effect among shoppers.

It’s not just homegrown talent that has helped boost sales, with Hollywood megastar Chrissy Teigen wearing a velvet bow last year, sending demand soaring.

“Chrissy wore the Velvet Natalie Anne Barette Bow and it was so exciting to see,” she said, adding “it did indeed sell out”.

She said business was now thriving – despite the setbacks earlier in the year. Picture: Instagram/RoxyJacenkoAccessories

The A-list spotting came after Roxy sent some of her pieces to a celebrity hairdresser in LA, admitting she had “no idea” it was going to end up on the supermodel mum’s head.

Roxy – who admitted earlier this year she was “stepping away” from Sweaty Betty – said she had no idea doing something so different would work but said once she commits to an idea, she’s all in.

“We could never have imagined how well it would be received,” she said. “The only aim was to make the brand affordable but still quality so that even if you had an outfit that wasn’t new, you had the opportunity to change it up with our brands.”

She also recently launched a candle business. Picture: Instagram/RoxyJacenko

She also manages Pixie's Bows, a headwear brand set up in her daughter's name in 2011. Picture: Instagram/PixieCurtis

Pixie’s Bows – which was launched in 2011 and has her nine-year-old daughter as the face of the brand – has been equally as successful and Roxy shows no concerns over the finances.

“RJA is a solid business but a start up, we are very happy with how its tracking but in terms of turnover, I keep reinvesting in stock to ensure that I can continue to have of the moment pieces at affordable prices – 12 months in things are looking very positive,” she said.

While her appearance on SAS Australia lasted only six hours, the business woman now has her sight on expanding her range – which already includes jewellery and headwear – to include handbags however she’s hit a roadblock.

“For that, I need to be able to travel to work with suppliers abroad so for now we will continue bringing the best fashion accessories and hair pieces to market and add other lines as boarders open,” she said.

High-profile fans of Roxy’s latest ventures including Lisa Wilkinson, the 2020 Bachelorette sisters and model Ksenija Lukich.

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