Myer autumn/winter 2015: The new luxe
MYER is taking a fresh approach to winter this year and glamour is the common theme. Shoppers can expect to be spoilt for choice with the store’s new line-up.
MYER has one message for shoppers this winter: It’s time to glam up!
The department store is taking a fresh approach with a new line-up of contrasting silhouettes, prints and fabrics. Both modern and chic, shoppers will be spoilt for choice with long, lean skirts, oversized masculine knitwear and softly draped evening wear.
Myer chief merchandise and marketing officer Daniel Bracken says Australian customers want to wear global trends now.
SIMON BAKER AND WIFE REBECCA LIKE KIDS IN LOVE
“We need to align with overseas because it is relevant to our market. It’s how we incorporate trends and transition them into our current season that makes them more transeasonal,” Bracken said.
The focus on statement shapes with mix-and-match prints creates the ultimate chic statement — allowing you to show off your personality. Think wide culottes with cropped sweaters, knee-length skirts with midriff tops, and chunky tomboy weaves with pretty chiffon skirts.
Aurelio Costarella blouse, $550, and skirt, $750; Maticevski blouse, $850, and skirt, $950
Cue blouse, $235, pants, $225, and cape, $459; Piper sunray-pleated skirt, $89.95, top, $59.95, and jacket, $199.
Alex Perry lace dress, $1450.
Originally published as Myer autumn/winter 2015: The new luxe