Lingerie brand Aerie bans Photoshop in new campaign aimed at real girls

NO MORE retouching. This undie company wants every girl to feel good, so they're banning Photoshop. The results are simply beautiful.

YOU'RE pretty perfect just the way you are, so why try to improve on perfection?

That's the attitude American lingerie brand Aerie has taken to its latest advertising campaign, banning any retouching of the beautiful models.

"We think it's time to get real and think real," the company says in the ads, released last week.

"We want every girl to feel good about who they are and what they look like, inside and out. This means no more retouching our girls and no more supermodels."

Bravo, Aerie.

Admittedly, the women in the pictures are absolute stunners who don't need a lick of airbrushing in the first place.

But you have to applaud the powerful message behind the campaign, especially since Aerie's buyer is typically a young woman aged 15 to 21.

And as the Huffington Post points out, numerous studies and surveys have proven that young women's sense of body confidence is usually influenced by the images of female beauty in the media.

One ad campaign isn't going to change all of that, but it's certainly a step in the right direction.

Australians can shop for Aerie online.

How could Photoshop possibly improve this backside?

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