Global fashion label backflips on decision to open three-day pop up in Perth

A global online fast-fashion label has backflipped on its own decision, with a major announcement for shoppers in one Australian city.

A huge global fashion retailer has backflipped on its decision to cancel a three-day pop up store in Australia.

Shein planned to open a three day pop-up at store in Perth’s north but the event was cancelled for unknown reasons.

Now the retailer has backflipped on its decision and found a new location to hold the three day shopping bonanza at the Centenary Pavilion at The Claremont Showgrounds in Perth’s western suburbs from July 5 to July 7.

Popular online fast fashion brand Shein is opening a Perth pop up store for the first time.

Fashionistas looking for cheap on-trend clothing at a one-stop shop can expect to find autumn-winter apparel and accessories for all genders and ages.

It will also include some of Shein’s newest collections across beauty, home, electronics, shoes and outfits for pets.

The store “will showcase Shein’s wide range of on-trend, affordable, one-stop shop, size-inclusive autumn-winter apparel and accessories for all genders and ages, as well as some of Shein’s newest collections across beauty, home, electronics, shoes and even cute outfits for pets,” according to the brand’s Facebook event.

Shoppers will be able to browse items from a variety of Shein’s ranges, including “Shein EZWear”, “PRIVE”, “ICON”, “VCAY”, “CLASI” and “ROMWE”.

The online retailer has previously opened pop-up stores in Brisbane, Melbourne and Sydney.

More than 20,000 people are expected to attend the event which will also feature a live DJ, beauty bar, photo booth and promotional giveaways.

The event will feature a feature a live DJ, beauty bar, photo booth and promotional giveaways. Photo by Richard A. Brooks / AFP.

“We’re committed to providing the best pop-up experience for our Perth customers, who will be ‘welcomed aboard’ Shein Air, showcasing the newest collections across Autumn/Winter selections,” a Shein spokesman said.

Despite its fast fashion model being subject to criticism, Shein is growing in popularity, with market research company Roy Morgan finding that the brand had almost 800,000 shoppers each month in Australia only for clothing and accessories.

That puts the ultra cheap Chinese owned online-only brand “on track to reach a billion dollars in annual sales, which is set to grow now that Shein has expanded into categories beyond apparel,” according to Roy Morgan.