STAX. host glitzy Sydney event to launch new PSV4 collection

A Sydney influencer has turned heads at a fashion launch party, wearing a skin-tight mini dress that caused onlookers jaws to drop.

A daring fashion trend took centre stage at a glamorous launch party in Sydney’s eastern suburbs over the weekend.

More than 200 people attended a private event at Bondi’s Event Cinemas to launch a new STAX. collection on Friday, among them a stream of top tier influencers who dressed to the nines for one of the biggest fashion events since the COVID-19 pandemic.

While activewear had drawn the crowd together, it was an extreme underboob trend that dominated the red carpet.

Infleuncer @himynameisalliyah rocked a lime green dress from Pretty Little Thing that flashed her midriff, cleavage and underboob.

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Alliyah with TikTok mega star Anna Paul at the STAX PSV4 launch event. Picture: Instagram/AnnaPaul

Alliyah’s daring ensemble turned heads on the red carpet. Picture: STAX.

Posing on the red carpet, the dress could be seen in its entirety, revealing it also had a side split and cut outs across the shoulders.

Alliyah styled the dress with a mini handbag and matching cream strappy shoes.

In a post to her TikTok page, the influencer’s almost 1 million followers, lost their minds over the outfit, labelling it “insane”.

“Your dress is unreal,” one wrote, while another said she looked “utterly divine” in the risque ensemble.

She showed off the dress to her nearly 1 million followers on TikTok. Picture: TikTok/himynameisalliyah

Fans labelled the outfit ‘insane’. Picture: TikTok/himynameisalliyah

She wasn’t the only attendee who dared to flash the flesh at the event – which saw The Veronicas and Justice Crew perform – before a catwalk show showing off the brand’s new PSV4 collection which goes on sale 9am on Friday, May 28.

Steph Pacca also rocked a midriff flashing two-piece outfit, a pale blue off the shoulder crop with a diamond patterned cut out across her bust. The skin-tight skirt matched the top, with the cut-out pattern snaking down her thighs.

Steph Pacca wore a two-piece outfit with a diamond cut out that flashed her cleavage and thighs. Picture: STAX.

The daring trend dominated the red carpet on the night. Picture: STAX.

The Veronicas performed at the glitzy event. Picture: STAX.

STAX. owners, Matilda Murray and Don Robertson, created a 19 minute movie starring Love Island Australia’s Cassidy McGill and Big Brother’s Flex Mami, to showcase the 10 new colours from the Instagram famous seamless collection, a range of gym tights, bike shorts and crops.

The brand launched with humble beginnings in Don’s Perth bedroom in 2015, with Matilda telling news.com.au the event was a “surreal” moment.

“It’s absolutely crazy, just a few years ago Don and I were selling a few T-shirts in our family’s spare room,” she said.

“We’ve been wanting to entertain and experience a personal launch event since before COVID broke out and we had to cancel so many times, personal connection is so important to us so we are so thrilled we were able to put on a show.”

STAX creators Don Robertson and Matilda Murray. Picture: STAX.

While many brands struggled during the pandemic, STAX. has experienced impressive growth, a fact Matilda credits to its unique price point.

“We make affordable clothing with a luxury experience, a brand that everybody at every shape and size can wear, from everyday people to celebrities,” she said.

This was echoed in the runway show which featured the brand’s customers wearing the product, showing it on a variety of real bodies ranging in sizes AU4 to AU24.

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