Frenzy over Love Island star's racy $49 'underboob' dress

A reality star who shared a series of photos in a dress that flaunts her entire chest has caused a rush as women flock to buy the risque item.

A former reality star has sparked a shopper frenzy over a revealing “underboob” dress that costs less than fifty bucks.

British Love Island star Zara McDermott sent a flurry of people to reach for their wallets after sharing a series of sexy snaps wearing the skin-tight lilac dress she designed for her new collection with budget e-tailer Miss Guided.

The bodycon outfit features a jaw-dropping cut-out across the chest that reveals a serious amount of cleavage that definitely isn’t for the faint hearted.

While most of us would worry about falling out of the risque dress, Zara’s photos appear to have convinced women to part with their hard earned cash, as the star told her 1.5 million followers the gown was “selling out fast”.

Despite only hitting the brand’s website a few hours ago, there are only a handful of sizes left – a testament to the power of social media.

RELATED: Zara McDermott slammed for sharing 19kgs weight loss photo

Zara McDermott has caused a frenzy over this $49 ‘underboob’ dress. Picture: Instagram/ZaraMcDermott

“I see this dress in my dreams and the fact I designed it makes it even better,” Zara wrote on Tuesday morning.

“It’s from my @missguided summer collection (ad) … I can’t believe how fast everything is selling out. Thank you all so much.”

Comments on Zara’s racy photos, taken behind the scenes of a photo shoot for the collection, have been pouring in – many branding the images “insane”.

The bargain item is part of the UK Love Island star’s collection with e-tailer Miss Guided. Picture: Instagram/ZaraMcDermott

Zara described it as her ‘dream’ dress. Picture: Instagram/ZaraMcDermott

However, some have questioned the need to put such a large section of bust on display.

“You look gorgeous but how do you stay in?” one woman questioned.

“I don’t understand why you feel the need to have your chest on show all the time,” another said.

Most told Zara she looked “unreal” and flooded her comments section with flame emojis and compliments.

“You are so beautiful,” one told her.

“I can’t even cope,” another said.

“You look so cute,” someone else wrote.

Other outfits in Zara's collection were just as racy. Picture: Supplied

The affordable fashion line featured lots of flesh-flashing. Picture: Supplied

Other garments in the collection were just as revealing, including an “extreme cut out swimsuit”, $30.99, and a “wrap around mini skirt” with a matching “mesh keyhole top”.

Zara appeared in season four of the UK dating show in 2018 and has forged a successful career as an influencer and fitness model since.

She regularly shares photos wearing extremely racy outfits and is currently dating Made in Chelsea star Sam Thompson.

Zara shares a lot of risque content on her socials. Picture: Instagram/ZaraMcDermott

She’s also very into fitness. Picture: Instagram/ZaraMcDermott

She dates Made In Chelsea star Sam Thompson. Picture: Instagram/ZaraMcDermott

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