Frenzy for Sarah’s Day $65 White Fox Boutique bike shorts
Fans of fitness star Sarah’s Day have been snapping up a pair of her skimpy $65 shorts – with the “bomb” item selling out for the third time.
A fitness influencer has caused a frenzy after designing a pair of bike shorts that Australian shoppers have been snapping up in droves.
Sarah Stevenson, best known by her Instagram handle Sarah’s Day, released a range of activewear with fashion label White Fox Boutique.
While the collection features a range of leggings, sports bras and sweatshirts, it’s a pair of $64.95 Lycra shorts in a grey camouflage print that have captured the attention of gym-goers.
The limited edition spandex pants are so popular the brand has sold out of the activewear item twice already, telling news.com.au a recent restock was the “biggest yet” in a bid to “meet the demands of our customers”.
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Instagram has since been littered with selfies of women wearing the skin-tight shorts in a variety of ways – including to the gym, out for coffee and even styled up with a blazer.
“My new favourite set,” one woman wrote alongside a photo of herself wearing them while drinking an iced coffee.
“These shorts are the bomb,” another said, sharing a snap of her working out in them.
Meanwhile, one social media user who paired hers with the matching bra – which retails for $59.95 – said she was “motivated” by the activewear.
“There’s something about a matching set that just makes you feel like you’ve got your life together, am I right?” she wrote online.
The frenzy for the item is definitely real with the brand’s website stating the shorts were sold out in all sizes.
Other items in the range, including the legging version of the camo shorts and a set in a “speckle” print, have also been spotted all over Instagram but have also sold out.
In response, White Fox Boutique recently dropped a leopard print bike shorts and bra set called “Don’t Go Back” which is available in black and white and is also cropping up online with rave reviews.
The shorts, which are high-waisted and have a “flattering” waistband – will set you back $69.95 while the matching top is the same price.
When Sarah Stevenson first released the range back in September she found herself at the centre of a social media storm after promo shots for the clothing line were accused of cultural appropriation.
Photos showed her hair in long fluoro “boxer braids” – also known as cornrows – a hairstyle which dates back to ancient Africa.
Following the backlash Sarah issued a lengthy apology, stating she was “sorry if I offended anyone”.
“That was never my intention. I want EVERYONE to feel empowered, valued and confident,” she said in a video shared to her YouTube account.
“Please know that I love you all and I’m doing my best at being respectful of everyone’s opinion.”
The brand decided to reshoot the campaign and removed the offending images from social media.
Its new campaign earned praise for being “inclusive”.
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au