Aussie guys roasted over North Face jacket fashion trend

A group of Melbourne men have been roasted online for their “trendy” matching outfits, but some people have come to their defence.

A group of Melbourne men have been absolutely roasted online after they were snapped all wearing the same, very popular outfit.

It’s no secret that Aussies love a good North Face or Kathmandu jacket, with the black puffer jackets coming out any time the temperature drops below 15C.

Australia’s obsession with the jacket is a long-running joke, which is probably why Tahlea Aualiitia couldn’t resist taking a snap when she spotted five men all sporting the clothing item.

“Surely Melbourne has a collective noun for this,” the ABC reporter wrote on Twitter above the image.

Surely Melbourne has a collective noun for this pic.twitter.com/lj4rwqAP9S

— Tahlea Aualiitia (@taliaualiitia) August 10, 2022

The picture shows everyone in the group wearing a black North Face jacket, black or navy pants and RM Williams boots.

The tweet has received more than 10,000 likes and almost 800 retweets.

“Always the boots … Australians cosplaying as farmers,” one Twitter user wrote.

Another person said: “I’ve got one of these coats myself. I thought it was great until I went to Melbourne wearing it and discovered that it seems to be part of a uniform there.”

The post also was also shared to the Reddit group r/Melbourne, with the poster suggesting a “puff of people” could be a good name for the phenomenon.

This prompted a long list of hilarious suggestions from users, including Kathmandudes, a Clusterpuff, Puff Daddies and a MacPack.

“The classic black puffer jacket and RM Williams combo,” one user wrote.

“RM Williams, for all that rugged outdoorsy stuff you do in your day to day life in the inner city. Like climbing in and out of the drivers seat of your Prado before hiking the 10 metres from your driveway to the front door,” another added.

One person said: “Ah yes the common Melbourne male. Can be seen with a latte in one hand as he obnoxiously takes up the whole footpath with his work colleagues.”

It’s not just those in Melbourne that have been mocked for following the North Face trend. Picture: @olantekkers/TikTok

A British expat made a whole TikTok about the fashion trend. Picture: @olantekkers/TikTok

While others were ridiculing the group for their matching fashion, one Reddit user was quick to jump to their defence.

“Look, it gets bloody cold in Melbourne and there isn’t anything warmer, lighter and functional than a down-filled jacket. Puffer jackets are a necessity not a fashion choice – they are a very intelligent addition to a winter wardrobe in Melbourne,” they wrote.

“The problem (it isn’t a problem) is lack of choice. Every store has puffer jackets but the styles and colours available are extremely limited. So you buy a black one that will go with anything. What looks good with a black jacket? Black jeans. So you wear it with black jeans.

“Interstate visitors often mention the ‘Melbourne uniform’ (because we wear a lot of black). We don’t choose to wear black, black chooses us. I’m ignoring the black and brown Chelsea boots, because they are an Australia-wide plague.”

The North Face jacket obsession is so widespread, that a British expat dedicated a whole TikTok to mocking Aussies over it.

Daniel Olaniran, known as @olantekkers, is originally from the UK but has lived in Australia for over two years.

‘Australians in the winter man, you lot are funny man.’ Picture: @olantekkers/TikTok

The former professional footballer is clearly no stranger to chilly English training sessions, which is probably why he thinks Australia’s obsession with mountain wear brands North Face and Kathmandu as soon as it gets cold is a bit rich.

“Australians in the winter man, you lot are funny man,” he said.

“You guys can’t wait to bring out the North Face jackets … I’m seeing big puffy North Face jackets looking Arsène Wenger, you know what I mean.”

One video captioned “mornings in Bondi” showed dozens of Sydneysiders in huge puffer jackets with the sun out.

He said he’s noticed the amount of Aussies in “North Face drip from head to toe, including the hat and gloves, like what is this man”.

“It’s not even that cold man, all you need is a light jumper and you’re ready to roll bruv.”

“In Sydney I really don’t think it gets too cold … it gets chilly but not on the level of a winter in London,” he said via the Daily Mail.

“I think most Aussies struggle because they’re obviously so used to the sun.”