Detail in Kmart swimmer bottoms leaves women puzzled

Kmart has been accused of making a glaring oversight with a pair of its women’s swimmer bottoms.

Thousands of Australian women have pointed out a major oversight made with the design of a pair of Kmart swimwear.

The flirty pair of “String Jacquard Briefs”, selling for $10, became the subject of fiery discussion when a shopper posted a photo online this week.

Based on the image alone, it wasn’t hard to see why some women might have an issue.

The front panel, as hundreds took issue with it, was overly narrow – too narrow even for the hygiene protection sanitary sticker.

The conundrum left women wondering how they were supposed to “not expose their lady parts in this?”

The extremely narrow girth on these Kmart swimmers has been called out by women. Picture: Facebook

“Even the sanitary plastic crutch sticker is too wide,” the shopper who shared the photo wrote.

More than 1500 women weighed in on the matter equally as dumbfounded.

“I get it that some girls are tiny but most of our coochies just don’t fit that way,” one woman wrote in a comment.

“You need to be completely bald and even a single step I would be flapping or eating the material,” someone else said.

“Those are for ladies with a skinny mick,” another wrote.

“Oh my gosh the sticker even too wide is a crack up,” one comment said.

While most were left giggling over the swimmers, some were more offended.

“Rather gross I think, I really don’t want to see your sex organs on display when I’m taking my kids to the beach/pool,” one said.

“I reckon the designers don’t possess female anatomy themselves,” another wrote.

Women accused the store of putting the model in a pair with more fabric in the front. Picture: Kmart

Others suggested they be worn around the other way, so the large piece of fabric was on the front.

“An easy hack is to wear it backwards,” one woman proposed.

There was even the suggestion the model photographed in the online ad was wearing an altered design that had more fabric on the front.

In what would come as no surprise to shoppers, one of the product’s listed “features” was that it had “low coverage”.

It did however have “added stretch”, “elastic leg openings” and an “internal gusset seam”.

What was also puzzling to shoppers was the product being very generous in coverage on the back, which made the tiny coverage on the front seem particularly brazen.

Perhaps unsurprisingly, they had yet to attract any reviews.

Kmart was contacted for comment.