Zoe Foster Blake’s new ‘Boss’ merchandise hits trademarking issue

THE writer and hilarious Instagrammer admitted she stuffed up when she named her new merchandise line.

Zoe Foster Blake has been forced to pull her new range of ‘Boss’ merchandise.

ZOE Foster Blake has been forced to recall her ‘Break-Up Boss’ merchandise from sale after learning that another fashion brand has already called dibs on the word ‘boss’.

Earlier this week, the Aussie author launched T-shirts to promote her relationship book and app, Break-Up Boss, but she took to Instagram overnight to apologise to fans for having to pull the items, explaining that a “very well-known international fashion brand” trademarked the word “a long time ago”.

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“Earlier this week I launched some @breakupboss merch to support my app/book, and some of it featured the word ‘Boss’. Obviously, being awesome at business, before I manufactured many items I made SUPER sure to NOT check if there were any trademark issues around the word ‘Boss.’ HA HA HA TURNS OUT THERE IS!!!!”

Foster Blake continued: “And good on them. It’s a fantastic word, and they deserve it. “Annnyway. I apologise for any confusion this may have created, and we’ve removed those items from sale. We’re gonna re-design and re-launch again soon. (’Now with added due diligence!’)

“In the meantime I’m just gonna get back to this sneaker line I’m working on. Thinking of calling it Now I Know Everything. (Or, NIKE for short.)”

We think she could be referring to Hugo Boss, but there’s been no confirmation from the dating guru’s camp.

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What can we say. We’re disappointed that we didn’t get a chance to get our greedy paws on Foster Blake’s fresh tees, but kudos to the writer and Go-To skincare founder for taking it on the chin and promising her followers that a redesign and relaunch is already in the works. That’s why we love her.

One fan commented on her good-humoured post: “@zotheysay how do you do it? All the wit and the resilience and I’d be balled up on the floor hyperventilating w/ some form of sugar!

Another wrote: “Am I the only one who thinks this is an absurd limitation of free speech and artistic expression!? Boss is such a common word! She was using it so differently! To empower! Sigh. Gracious post regardless.”

And in the meantime, a renamed Break-Up Boss, which Foster Blake describes as “a teeny-weeny pocket coach” for helping people through break-ups, is due to be released in April. Yiew!

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