Tammy Hembrow launches new line with Boohoo featuring ‘naked’ bikini

Tammy Hembrow has launched a new line of clothing – featuring a very skimpy “naked” bikini the Instagram star is very well known for.

Just when it seemed bikinis couldn’t get any skimpier, Tammy Hembrow has taken the trend to new heights.

The Gold Coast-based influencer has launched a new line of clothing with Boohoo alongside her sisters Amy, Emilee and Star.

Front and centre of the collection are micro bikini bottoms featuring clear straps to show off as much skin as possible.

Available in black and purple, the skimpy style features clear straps to give a ‘naked’ illusion and elongate the legs.

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Tammy Hembrow has launched a racy new bikini style in her latest Boohoo collection with her sisters. Picture: Supplied.

The bikini bottoms cost just $32. Picture: Supplied.

The style costs $32 for the bottoms (and they’re temporarily reduced even more, so get in quick if you’re keen) meaning it’s an achievable way to look like the famous Instagram star.
Speaking ahead of the launch, Tammy said she had always been “pretty confident and comfortable with my style”.

Describing her person style as edgy, Tammy said she wouldn’t stop wearing something just because it went out of fashion.

“I’m always happy to take risks so whatever I feel confident in,” she said.

But while the 26-year-old is known for her Instagram page, she wants people to know there is more to her than just being an influencer.

“I have multiple businesses and I am a mum, I am not just an Instagram model,” Tammy said.

Tammy started her Instagram at age 19 when she was pregnant with her first child Wolf, documenting her pregnancy and fitness journey since then.

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Tammy said she liked going edgy with her fashion choices. Picture: Supplied.

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She now has more than 11.6 million Instagram followers and 1.32 million subscribers on YouTube.

“I was newly pregnant when I started really getting into it, and I just had a lot of time on my hands,” she told news.com.au earlier this year.

“I started, like, just journalling through my Instagram I guess, and people started to really like what I was posting and talking about.

“I was also into fitness, so people liked the being pregnant and still being super into fitness. It just grew really organically and I forced (my sister) Emilee to get Instagram.”

Despite Instagram still being in its infancy back then and the term influencer not even invented yet, Tammy “jumped” at the business opportunities the photo-sharing app produced.

“I saw people with so many followers that weren’t really doing anything with it,” Tammy said, “and I was like, they could be doing so much with business and brands or whatever. So I just jumped at the opportunity.”

Today, Tammy’s foresight has paid off and she has a best-selling fitness app Tammy Hembrow Fit as well as her own clothing line Saski Collection.