Heidi and Leni Klum cop heat for lingerie campaign

Heidi Klum has turned off the comments on her Instagram after receiving backlash for a lingerie shoot with her teenage daughter.

Heidi Klum has turned off the comments on her Instagram after once again receiving backlash for a lingerie shoot with her daughter Leni.

The German-American supermodel shared pictures of herself and her 18-year-old daughter on Tuesday as part of their new campaign with Italian lingerie brand Intimissimi.

“If you see me and @leniklum on billboards all over Germany … tag us and we’ll share our favourites on our [Instagram] stories,” the 49-year-old captioned the post.

Heidi and Leni Klum’s new campaign for lingerie brand Intimissimi. Picture: Intimissimi/Instagram

But Klum’s post was bombarded with comments from critics, declaring they weren’t comfortable with the nature of the photo shoot. (A similar one posted by Leni also received negative comments.)

“I would not be proud to show my daughter off in this way. I would feel embarrassed and sad,” one wrote.

“Somehow it’s weird to see mother and daughter in underwear,” another commented. “I mean, how many were photographed like this with their mother.”

“First thing I think of when I want to pose in my intimates: ‘My mum should be here!’” a third said, to which one person responded: “I know, kind of gross.”

‘I would not be proud to show my daughter off in this way,’ one critic wrote. Picture: Intimissimi/Instagram

‘How many were photographed like this with their mother?’ wrote another. Picture: Intimissimi/Instagram

It’s not the first time a photo shoot of the pair’s has copped criticism.

Last year, when the two posed in a similar campaign for Intimissimi, fans doubled down, writing it was “off-putting” to see a mother and daughter pose in lingerie together.

At the time, Leni addressed criticism about the shoot – telling Page Six she doesn’t read comments that have been made about her work.

“I honestly didn’t look at a lot of the reactions,” she told the outlet in October.

“I am overall happy with the campaign and I had an amazing day with my mum. I think the photos turned out great and we had an amazing time,” she said.

“I just don’t look at [social media commentary], honestly. If I don’t look at it, I don’t have to pay any attention to it, so I just don’t know what is there. I had an amazing day, an amazing shoot, it’s out, I love it.”

Leni described her mother as ‘an inspiration’. Picture: Jacopo M Raule/Getty Images for Luisaviaroma

‘I’m so grateful that I’ve been able to take what was gifted to me by my mum.’ Picture: Instagram

Leni, who has modelled for the likes of Michael Kors and Dior Beauty and made her runway debut at Dolce & Gabbana’s Alta Moda show in 2021, described her mother as “an inspiration”.

“I love her … Just the advice she gives me, the way she works, everything about her, I can go on and on,” she said. “I love shooting with her.”

Addressing the infamous “nepo-baby” stereotype in a separate interview with People, she acknowledged that she “did get help starting off”.

“And I know that people would dream to start off with what I had. I’m so grateful that I’ve been able to take what was gifted to me by my mum,” she said.

“But I am doing the work and putting in the time. Now I’m working on my own, travelling alone, going to school. My mum and I just have the same love for the same thing.”