Kim Kardashian poses in nude lingerie for KKW Beauty launch

The reality star shared behind-the-scenes footage of a photo shoot posing in skin-coloured lingerie to announce her new makeup collection.

Kim Kardashian had fans looking twice when posing in skin-coloured lingerie to announce the launch of her new makeup collection.

The 40-year-old shared a series of clips flaunting her fit figure in the nude-toned underwear, sheer stocking and matching long-sleeve top, making it appear as though she had nothing on.

The photo shoot was in honour of her “exciting” camo collection makeup line.

“This is so special to me because I’ve always wanted to create a collection that was camo-inspired,” Kim said in an Instagram post.

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Kim Kardashian, 40, poses in nude-coloured lingerie to announce the launch of her new makeup collection. Picture: Instagram/Kimkardashian

The mother-of-four shared behind-the-scenes footage of her camo-inspired photo shoot. Picture: Instagram/Kimkardashian

“There’s so much versatility in the ways you can wear the print, so creating a collection with the combination of greens and earth tones was so fun finally to bring to life,” she said.

The estranged wife of Kanye West said the collection, which launches on June 11 at 12pm, features a brand new 12-pan pressed powder palette, three new highlighter compacts and three new semi-matte liquid lipstick shades.

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She wore nude-coloured lingerie which made it appear as though she was naked. Picture: Instagram/Kimkardashian

“Whether you’re going for a day-to-night look or on-the-go, this is going to become a part of your everyday essentials. I hope you love this collection as much as I do and I can’t wait for everyone to try it.”

It comes after the Keeping Up With The Kardashians star finally admitted on the penultimate episode of the reality show that her marriage to Kanye, 43, was over.

And on the same day she announced her new makeup collection, she also shared her first family photo without the rapper to Instagram.

Kim said she created the collection with the combination of greens and earth tones. Picture: Instagram/Kimkardashian

Her makeup collection launches on June 11 at 12pm. Picture: Instagram/Kimkardashian

“Baby love,” Kim simply captioned the black and white portrait.

The throwback snap was of her with her four children – Psalm, who is now two years old, slept in her arms while her other children Chicago, 3, North, 7, and Saint, 5, sat around her.

The picture came after Kim sobbed on this week’s episode of KUWTK saying she felt like a failure.

The star, who was previously married to Damon Thomas and Kris Humphries, said through tears: “I feel like a f***ing failure that it’s, like, a third f***ing marriage. Yeah, I feel like a f***ing loser.”

In February, Kim and Kanye confirmed they were set to split and have since been sorting out their divorce and custody arrangements.