Frenzy as TikTok star Anna Paul collaborates with STAX

Aussie influencer Anna Paul is releasing her own fashion line – and fans are losing their mind over a dress that “sculpts” your body.

Shoppers are “losing their minds” after an Australian social media star announced her first ever fashion collection.

TikTok royalty Anna Paul has partnered with activewear brand STAX to create a limited-edition capsule collection – and despite the fact it’s not even gone on sale yet, demand is through the roof.

Anna, 23, blew up on the social media platform after fans watched her blossom from a “broke” young woman into a hugely successful content creator.

The Queenslander, who has over five million TikTok fans and two million on Instagram, has been candid with fans about how she earns her living – selling racy content on OnlyFans.

But it’s her endearing personality and humble attitude that has amassed her loyal following.

And it’s those fans who are already chomping at the bit to get their hands on Anna’s “Love Collection” after STAX – owned by Don and Matilda Robertson – began teasing it on social media ahead of its release on August 26.

TikTok star Anna Paul has announced her first fashion collaboration with STAX. Picture: TikTok/AnnaPaul

“It has been crazy for us. People are obsessed and losing their minds over the collection,” Don told news.com.au.

While STAX is no stranger to creating hype, regularly selling out during product launches, Don explained Anna’s popularity has put the brand into uncharted territory.

“We’re in a space that we’ve never played before. We actually can’t predict what this collection is going to do,” he said.

“But we’re prepared for a very big launch.

“Subsequently, we decided that the only way we can satisfy every customer is to launch it on presale.”

Anna is just as excited as her fans about the line, telling news.com.au it was a real “pinch me” moment.

“It doesn’t even feel like real life,” she said.

“You grow up seeing other people on YouTube and other you know, other people bring up merch, or collections or this and that.

“But to be the one doing it, it feels really weird but cool. It’s like a dream.”

The 23-year-old is arguably Australia’s biggest TikTok star with over five million followers. Picture: STAX

She’s amassed her following thanks to her endearing personality and humble attitude to her financial success. Picture: STAX

In total, Anna has designed 11 pieces that are all available in three colourways – pink, black and white.

But her favourite piece is a “sexy” long-sleeved dress that’s priced at $89.95.

“I love it because you can wear it in literally any occasion. You can like make it casual wear during the day or you can dress it up,” she said.

“I went to Nobu Malibu, one of the nicest restaurants in the world, wearing it.

“You can honestly wear it for literally any occasion because it’s very polished.

“The pink is playful, the black is sexy and the white is like, in between.

“I hate choosing a favourite, but if I could only have one item in my wardrobe, it’d be that dress because I’d be set for every event.”

The 23-year-old told news.com.au this $89.95 dress is her favourite item in her collection. Picture: Instagram/AnnaPaul

Another item that is uniquely Anna are the $59.95 “Arm Warmers”, with the influencer stating she created them as it was an item she’d looked for in the past but said “it doesn’t exist”.

“I would look in my closet and I’d be like, ‘I need like a little turtleneck, long sleeve, arm warmer situation. But it doesn’t exist.

“So once STAX contacted me, I said, ‘OK, can we make this item because I need it in my closet.’

“So that’s what we’ve done. I’ve been wearing it every single day, it’s the best. I love it so much and I think other people will love it too.”

STAX is also releasing a line of Anna Paul merchandise that includes graphic tees, hoodies and a water bottle emblazoned with the influencer’s face.

“We really wanted to create an iconic T-shirt, and I was thinking of like, you know, vintage tees and America with this really creative graphic prints,” Don said.

“Anna absolutely loved the idea, so we put it together.”

Don and Matilda have always positioned their brand to be inclusive, stocking sizes XXS to 4XL (6-22) – which is why partnering with Anna was an “absolute dream come true”.

“Anna spreads a really clear message of empowerment and body positivity and inclusion across men and women,” Matilda said.

“She is the embodiment and empowerment of a younger generation.”

STAX is owned by Don and Matilda Murray, pictured here with Anna. Picture: STAX

The brand worked alongside Anna to bring her ideas to life. Picture: TikTok/AnnaPaul

They are also releasing merchandise for Anna’s most loyal fans. Picture: STAX

The comments section of the influencer’s promotional posts echo that sentiment, with many writing they were “proud” to see Anna’s success.

“You’ve come so far QUEEN,” one fan wrote.

“You deserve everything, Anna,” another said.

One said: “OK I must buy it all.”

Others said they would be “living” in the clothing, writing: “You’re my idol, Anna.”

In another video, Anna described the long-sleeved dress as “so beautiful”, adding it is very sculpting.

“This dress, are you kidding me?” she said.

“It makes your body look so good, literally it looked like Photoshop.

“I was so bloated from eating pasta but you can’t tell; it makes me look snatched.”