Say my name: How to make your gift next-level

PERSONALISATION is the top trend of the 2016 party season, with well-known brands selling custom versions of their products. Here’s how it works.

Just in case she forgets her name, Kylie Jenner has it on her phone case (complete with a crown motif). Picture: Scott Barbour/Getty Images

PERSONALISATION is the top trend of the 2016 party season, with well-known brands selling custom versions of their signature products.

Shoppers can emboss their names and initials on leather items from The Daily Edited, Mon Purse and Mimco, while Nutella and Vegemite are customising jars — taking gift giving to the next level.

Fashion label Rails LA is offering personalised clothing, selling items with made-to-order letter patches, kikki.K is doing custom diaries, and Country Road is monogramming its signature canvas totes.

Supermodels Gigi and Bella Hadid, Kylie Jenner, and Lady Gaga are all fans of the custom trend, sporting bomber and denim jackets, phone cases and bags with their names on it.

Gigi Hadid sported a personalised bomber jacket with ‘Gigi’ on the lapel. Picture: GC Images

Bella Hadid put her name on a denim jacket. Picture: Jacopo Raule/GC Images

Retail giant Myer says personalisation has “significantly increased” this Christmas season, compared to last year.

Myer chief merchandise and customer officer Daniel Bracken said the department store’s custom offering had increased after growing demand from shoppers, with Myer expected to sell more than a million personalised gifts this season.

Nutella is getting personal. Picture: News Corp Australia

Blogger Tash Oakley wearing a Rails LA custom sweater featuring a ‘T’ initial. Picture: Natahsa Oakley/Instagram

“The opportunity to personalise a gift has broad appeal,” Bracken said.

He said shoppers wanted “a gift that has been tailored to suit them”, with an added “personal touch taken to put their name or photo on (it)”.

Jodi Gordon took a personalised Mon Purse clutch to the races last month. Picture: Scott Barbour/Getty Images

Bracken said personalised M&M’s buckets, Nutella jars and build-your-own Barbie By You dolls were among the top-selling custom gifts this season.

Accessories brand Mimco is also making gifts personal, launching a leather monogramming service (dubbed “MIMBOSSED”) at selected stores.

“To date, volume has far exceeded our expectations with over 3000 units MIMBOSSED last week alone, our biggest week to date since launching the service,” Mimco managing director Sarah Rovis told News Corp Australia.

The most popular style? Mimco’s “Supermicra” black and rose gold pouch.

Sportswear giant Nike also does customisation, with its NikeID range, which allows shoppers to design their own sneakers.