You can now buy highlight cream for your vagina
IT’S hard to find the words to describe this product. It promises to, quite literally, make your vagina shine. And it is the most ridiculous thing we’ve ever seen.
BEING obsessed with our vaginas, both inside and out, isn’t something new. We’ve had vagina steams, vagina facials and the number of women having genital cosmetic surgery in the last decade has increased substantially.
However, just when you think there’s nothing left that could “improve” our vaginas — think again. The latest beauty must have to enter the market is VV cream. A cream that guarantees to make your vagina shine … quite literally.
Similar to the much-loved BB cream, VV cream maker’s promise that this product will add that “extra prettiness” to the V, brightening and minimising the appearance of skin imperfections.
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And the VV products don’t stop there.
Others within the same skin care range include a VV serum — hello the perfect base for the VVcream (as part of your beauty “vanicure” regimen by the way) and a VV beauty mist. This one promises a refreshed rose damascene flower water scented ‘V’ and very strong skin.
VV’s founder, Avonda Urben, is a Scandinavian currently residing in New York. With 20 years’ experience in the beauty industry, Urben saw a gap in the market. She noted that, while there was a multitude of luxury beauty products available for the body, there was one area that was being neglected. The VV range was born.
According to Urben’s website, the range is “made with Scandinavian-sourced ingredients and vitamin-infused with anti-ageing properties. Each product is as beautiful on the inside as the visible results it produces on the V.”
“The Perfect V™ range of beauty products is designed to keep your ‘V’ in shape, and make you feel good all over — whether you want to bare it all, or lose your underwear anywhere, anytime.”
Now, my vagina isn’t what I would call pretty, and its skin is far from perfect. But as a grown, married woman with very rare occasion to flash my bits, it’s not something that particularly bothers me. I find it challenging enough to maintain a face care regimen, let alone worry about anything else.
I don’t need my vagina to be highlighted, scented or serum coated. I don’t need it to feel pampered or luxurious. It serves its purpose quite well as it is.
So, is this kind of product necessary? Or is it just adding more pressure on women to be perfect in every single way?
Sarah Harry is director of Body Positive Australia. She’s shocked and disappointed that such products are being marketed to women.
“The Perfect V is a range of products which should not exist. The range is not about the health of the vagina, but about further shaming women’s bodies and capitalising on a culture which expects women to look perfect in every way,” she says.
“No woman on the planet needs to add vaginal highlighting to the ever-growing list of body parts we’re expected to maintain to an unrealistic standard of beauty”
On a professional note, Harry says that she’s deeply concerned that this kind of product also brings more attention to a growing area of health which is both dangerous and unnecessary.
“I’ve had clients with body image concerns talk about getting procedures like labiaplasty which are purely cosmetic and play on vulnerable women’s fears about their bodies. It must end so we can heal our relationship with our bodies.
“Please let us boycott these unsafe and anti-feminist products. You really don’t ever need to exfoliate or apply a skincare regimen to your vagina. It’s perfect, like the rest of you, just the way it is”