Women raving about $59 ‘booty lotion’ that banishes cellulite in two weeks
A woman has shared impressive before and after snaps of her transformation after just two weeks – and she didn’t set foot in a gym.
Skincare isn’t a new concept, but products that specifically look after the skin on your bottom certainly are – and shoppers are lapping it up.
The Booty Co was created by Sydney cosmetic nurse Kirsty Bronner and she told news.com.au sales have been booming since the brand launched late last year.
Its range of butt-focused skincare products claim to help treat break outs and boost circulation to diminish unwanted cellulite.
RELATED: ‘Stupid’ holiday mistake we’ve all made
In particular, the $59 Booty Lotion has proved popular online, with some users even sharing dramatic before and after shots after just two week’s of use.
“Over the weekend we sold a booty lotion every minute and we think this is because of the before and afters we have been sharing on stories,” Ms Bronner said.
“Since launching in late November total sales for The Booty Lotion alone have totalled over $10,000.”
Other items in the range include the Booty Scrub and a Booty Mask as well as a cleanser that are all formulated without mineral oil, sulfates, and polyethylene glycol.
The idea for a range of skincare products for your bum came to Ms Bronner after the birth of her son 13 years ago.
“I had broken out on my butt and was really embarrassed in the delivery room.” She searched for a solution, but nothing worked. Also, no one was speaking about it – booty-related beauty felt like a taboo topic,” she said.
Fast-forward a few years and after qualifying as a nurse, Ms Bronner started working at a Sydney cosmetic surgery clinic where Brazilian butt lifts were proving very popular.
Her patients were expressing the same concerns about break outs, stretch marks and cellulite as she had experienced – so when she fell pregnant again, she decided to use her maternity leave as an opportunity to launch the business.
It took three years to develop the formulas for The Booty Co products but shoppers are raving about results.
“My booty has never felt so smooth,” one woman wrote on Instagram.
“It’s the skincare I didn’t know I needed,” another said.
“These give my booty that extra ooomph,” someone else declared.
Ms Bronner said she is delighted her products are helping empower women and tackle taboo surrounding female bodies.
“We believe in body positivity, and being proud of what we’ve got,” she said.
“We also want to empower women to feel good about their intimate areas, where that’s in the form of cleansing, masking, scrubbing, moisturising and lightening – or all of the above.”
Continue the conversation @RebekahScanlan | rebekah.scanlan@news.com.au