US star puts Aus brand on the map with video

An Aussie whose business exploded after a US star used its product threw a party to celebrate her brand’s major milestone.

Rebekah Scanlan

@rebekahscanlan

less than 2 min read

March 3, 2025 - 11:12AM

news.com.au

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Naked Sundays founder, Samantha Brett, hosted a star-studded event after experiencing an unprecedented surge in sales thanks to a viral TikTok video. Picture: Supplied</p></body></html>

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Naked Sundays founder, Samantha Brett, hosted a star-studded event after experiencing an unprecedented surge in sales thanks to a viral TikTok video. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Alix Earle, a US influencer with 7.3 million followers, recently used the Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint, sparking a frenzy. Picture: TikTok/AlixEarle</p></body></html>

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Alix Earle, a US influencer with 7.3 million followers, recently used the Naked Sundays BeautyScreen SPF50 Peptide Foundation Tint, sparking a frenzy. Picture: TikTok/AlixEarle

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Sales for the brand spiked by an incredible 433 per cent within just 48 hours, marking a huge milestone for Naked Sundays - and putting it on the map. Picture: TikTok/AlixEarle

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>To celebrate, and to launch its #EmbraceYourSkin Campaign ahead of International Womens Day, Ms Brett (L) held a luxury event at Bondi Beach attended by a string of beauty influencers. Picture: Supplied</p></body></html>

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To celebrate, and to launch its #EmbraceYourSkin Campaign ahead of International Womens Day, Ms Brett (L) held a luxury event at Bondi Beach attended by a string of beauty influencers. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Radio host and podcaster Brittany Hockley hosted the event. Picture: Supplied</p></body></html>

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Radio host and podcaster Brittany Hockley hosted the event. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>She opted for a sky blue mini dress for the occasion. Picture: Supplied</p></body></html>

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She opted for a sky blue mini dress for the occasion. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>There was a panel discussion about how important daily application is paramount to reducing your risk of melanoma. Picture: Supplied</p></body></html>

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There was a panel discussion about how important daily application is paramount to reducing your risk of melanoma. Picture: Supplied

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Tina Provis, who recently starred in Im A Celeb, was in attendance as the brand discussed its successful launch back in 2021. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Provis with former MAFS star Tahnee Cook . Picture: Supplied</p></body></html>

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Provis with former MAFS star Tahnee Cook . Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Cook rocked a baby pink mini dress at the beachside event. Picture: Supplied</p></body></html>

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Cook rocked a baby pink mini dress at the beachside event. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>STAX founder and beauty influencer Matilda Robertson. Picture: Supplied</p></body></html>

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STAX founder and beauty influencer Matilda Robertson. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Melbourne pharmaceutical scientist and author of Your Best Skin, Hannah English was also there in a chic sun-safe dress. Picture: Supplied</p></body></html>

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Melbourne pharmaceutical scientist and author of Your Best Skin, Hannah English was also there in a chic sun-safe dress. Picture: Supplied

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Cassidy McGill. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>The ex-reality star wore an all-white ensemble. Picture: Supplied</p></body></html>

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The ex-reality star wore an all-white ensemble. Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Former MAFS star Selina Chhaur. Picture: Supplied</p></body></html>

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Former MAFS star Selina Chhaur. Picture: Supplied

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Janelle Halli. Picture: Supplied

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Phoebe Spiller. Picture: Supplied

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Claudia Bonifazio. Picture: Supplied

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Bianca Beers. Picture: Supplied

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Bella Hung (L), Sarah T (R). Picture: Supplied

<!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"><html><body><p>Guests ate avocado, tomato and feta toast with ice coffees and juice whilst hearing from Dancing With The Stars contestant, Hockley. Picture: Supplied</p></body></html>

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Guests ate avocado, tomato and feta toast with ice coffees and juice whilst hearing from Dancing With The Stars contestant, Hockley. Picture: Supplied

Original URL: https://www.news.com.au/lifestyle/beauty/face-body/us-star-puts-aus-brand-on-the-map-with-video/image-gallery/9dd36b96daa9e1302d08eddf70d2c5f4