Some of Australia’s most-loved influencer’s attended a pool party in Melbourne on Wednesday - including social media star and business woman Riley Hemson. Picture: Supplied

Georgia Danos, who created Australian beauty brand Gem, hosted the Summer Soiree to celebrate the launch of the brand’s new Solar Screen SPF range into Priceline. Picture: Supplied

Guests enjoyed Melbourne’s summer weather by applying the sunscreen while wearing their best summer outfits. Picture: Supplied

One influencer’s pale yellow dress matched the products. Picture: Supplied

Others donned bikinis to the event, hosted at a poolside venue, Picture: Supplied

This influencer went for a floral bikini top paired with blue shorts. Picture: Supplied

While another wore a scarp halterneck top that flaunted her underboob. Picture: Supplied

Guests sipped on champagne and ate blood orange and aperol granita as well as mini sandwiches and ceviche tacos. Picture: Supplied

Riley Henson and Martha Kalifatidas with friend. Picture: Supplied

Many posed for fun photos, Picture: Supplied

Riley paired her bikini with a long sheer skirt. Picture: Supplied

Summer vibes. Picture: Supplied

Fans said Riley looked “stunning”. Picture: Supplied

All smiles. Picture: Supplied

Mary Kalifatidas, Picture: Supplied

Mary Kalifatidas proving she’s an icon, Picture: Supplied

“Gorgeous”, fans wrote on Instagram. Picture: Supplied

“What a vibe”, another added. Picture: Supplied

Olivia Molly Rogers. Picture: Supplied

Well-known beauty inluencer Onella Muralidharan. Picture: Supplied

The beauty brand is best known for its natural toothpastes, Picture: Supplied

But it has been expanding its product range in recent months. Picture: Supplied

Gem also recently launched a collection of “skin-loving deodorants” in Woolworths. Picture: Supplied

As soon as it hit supermarket shelves, the product – which the brand’s creator described as notoriously “boring and mundane” – flew off the shelves., Picture: Supplied

Ms Danos, a former model and the daughter of Forbes billionaire Fiona Geminder, launched Gem in 2020 after being inspired to “redefine the mundane”. Picture: Supplied

“We were absolutely blown away by the incredible response to our deodorant launch,” she told news.com.au previously. Picture: Supplied

2024 has been a big year for Gem. Picture: Supplied

The new sunscreen range launched this week. Picture: Supplied

With SPF products, always read the label. Follow the directions for use. Avoid prolonged high-risk sun exposure. Wear a hat, protective clothing, and sunglasses when exposed to the sun. Re-apply frequently. Picture: Supplied