M.A.C are bringing their free lipstick giveaway back

LAST year, there was huge backlash when they ran out of stock. This year, they’re doing things differently.

Last year the stores were inundated on the day of the giveaway.

STRAP in, beauty-lovers … M.A.C cosmetics’ free lipstick giveaway has just been announced and there’s every chance it will cause a frenzy yet again.

On Sunday July 29 (that’s National Lipstick Day, in case you weren’t aware) M.A.C will be giving away a free full-size lipstick with any purchase over $40.

The lipsticks they are giving away usually retail for $36.

There will be three lipstick shades available.

The three shades that will be given away are:

Hang Up: Deep berry (Cremesheen)

Modesty: Muted neutral pink (Cremesheen)

Chatterbox: Bright red-pink (Amplified Creme)

They will only be available at participating stores — these are all David Jones stores and online at davidjones.com.au (Hang-Up only), all Myer stores and myer.com.au, and all M.A.C freestanding stores and maccosmetics.com.au.

There is limited stock at each location, so you’ll need to be speedy.

M.A.C lipsticks are a bit of a cult favourite among beauty junkies.

It seems the cosmetics giant has tweaked the lipstick giveaway after the negative fallout of last year.

In 2017 beauty fans simply had to start following the brand on Instagram to score one of their iconic bullet lipsticks for free.

But scores of people became furious after many stores ran out of stock within minutes of doors opening.

At Adelaide’s Rundle Mall, customers were lining up in a queue that extended more than 300 metres before 9am.

One customer said the lipsticks at their local Myer had run out within 15 minutes of opening their doors.

“North Lakes Myer were out early on sold out within 15mins of opening,” one person said.

“NOT COOL! In less than 15 mins of Mac in MYER Indooroopilly opening all the lipsticks gone.

“So many people disappointed. You ran outta stock so early!”

Another customer said their local store had just 40 lipsticks to give away.

“Lined up at Erina Fair Myer just after they opened, we were all sent away at 9:30 after being told they only had 40 lipsticks to give away,” the post read.

Signs were posted in stores to let customers know they had missed out on the free lipsticks.

In a statement provided to news.com.au after the giveaway last year, a spokesperson for M.A.C apologised to consumers who missed out on a lipstick and were left disappointed.

“Thank you to everyone who visited M.A.C yesterday to celebrate National Lipstick Day and collect a free lipstick of select shades,” the statement read.

“We experienced the most overwhelming response and due to popular demand, many of our locations ran out of stock early on in the day.

“We gave away thousands of lipsticks across the day but know some consumers have missed out and we are really sorry to those left disappointed.”

It remains to be seen whether the different criteria this year results in a smoother giveaway.