Influencers attend global launch of Bondi Sands ‘Technocolor’ range
A social media star with over 5 million followers bared her bottom at a glitzy event to celebrate a popular Australian beauty brand.
An Australian beauty brand threw a string of glamorous parties around the world to celebrate the launch of its latest innovation on Thursday night.
Bondi Sands hosted influencers at three VIP events in USA, UK and Australia in the past 24 hours to “celebrate its most exciting product to date” – Technocolor.
The iconic tanning brand, which launched in Melbourne in 2012, showcased four new additions to its extensive line-up that are formulated with colour enhancers that adapt to specific skin tones and types to result in the perfect tan.
Bondi Sands is so proud of the creation, they’ve trademarked it and given it a fancy name: Dermachromatic Colour Technology.
The formula also boasts heaps of hydration, with the brand stating its newest line of self-tanners were the result of “extensive studies” conducted to “better understand the function of all skin tones and its ability to process tanning active ingredients”.
Shaun Wilson, CEO and co-Founder of the popular beauty brand, said customers had come to “expect the best” from Bondi Sands since its products first hit shelves more than a decade ago.
“We are confident that these new products will exceed their expectations and are thrilled to be launching our newest product innovation exclusively in Australia with Chemist Warehouse,” he said.
“We are also excited to partner with leading retailers around the world including Ulta Beauty in the USA and Boots in the UK to make these products available to customers globally.”
The $26.95 products hit shelves on Friday, with a pool of high-profile influencers attending three massive events in each region to celebrate.
Alix Earle, a 22-year-old beauty creator, led arrivals in LA wearing a bedazzled mesh dress with just a bra and a Brazilian G-string worn underneath.
The revealing outfit put her undies on full display, but the TikTok star appeared entirely unfazed – even twirling for a video posted by Bondi Sands.
Australian beauty influencer Chloe Morello, who now lives in the US, was also at the fancy party – opting for an all blue ensemble.
Morello, who rose to social media fame vlogging on YouTube in 2009, rocked bright red hair for the appearance.
The mum-of-two with 1.2 million Instagram followers finished her look with a nude handbag.
Over in Melbourne, a string of well-known Aussie faces attended the brand’s huge event, including reality star Brooke Blurton as well as tennis WAGS Costeen Hatzi and Hannah Dal Sasso.
Hatzi, who is in a relationship with tennis bad boy Nick Kyrgios, was recently named an ambassador for Bondi Sands, posing in a purple bikini in several promo shots.
At the event she opted for a colourful pink dress that clung to her figure, while Dal Sasso – who is dating tennis favourite Thanasi Kokkinakis – wore a pair of black leather-look pants with an embellished sheer top that flashed her bra.
Melbourne’s “Mescia twins”, sibling social media stars with 2 million followers between them, were also at the party held at the Lume wearing matching figure-hugging dresses.
Mia Fevola, the stepdaughter of AFL great Brendan Fevola, opted for a white long-sleeve crop top with a teeny tiny gold miniskirt.
Controversial mummy blogger Abby Gilmore also attended, along with Kardashian impersonator Coco Devile.