Crown Towers Melbourne reveals extra services for Melbourne Cup
Anna Heinrich has shared a “gorgeous” photo that left fans stunned after arriving in Melbourne to attend the prestigious Cup Week celebrations.
Melbourne’s Crown Resort has launched a new service for anyone attending this year’s Melbourne Cup, taking away one of the most stressful parts of getting race day ready.
The luxury hotel, on the south bank of the city’s Yarra River, has partnered with Mr Smith Hair to create the “Style Salon”, which offers seven different styles to complete your race day look.
Priced at $60, racegoers can have everything from a “textured ponytail” to “classic waves” dry-styled into their locks, with hair stylists encouraging those visiting to bring their head wear for it to be professionally applied.
Inside Crown’s ‘Style Salon’ with Mr Smith Hair
The pop-up, which has been operating on race days since October 7 and runs until Stakes Day on November 11, has already proved popular among those who struggle to style their own hair.
“This is so cool,” one wrote on TikTok.
“Loved my look much,” another shared on Instagram.
The striking salon, which features black and white checkered walls with neon green furniture and a sparkling silver ceiling, is located in Melbourne’s Crown Resort – but only those in the know are aware of its existence.
Hidden behind an elaborate doorway, draped with opulent curtains in the hotel lobby, many have been “surprised” to discover what is hiding behind it.
Australian TV star Anna Heinrich has also used the facility, sharing a string of selfies after having her hair styled ahead of Derby Day on November 4.
“TOUCHDOWN in Melbs for a big weekend ahead. Wore this killer dress this morning for @thetodayshow where I got to show you everything @crownmelbourne @crownhotels has to offer throughout the Melbourne Cup carnival,” she wrote about her visit on Instagram.
Fans of the former reality star, who is currently pregnant with her second child, were quick to praise the look, describing her up-do as “gorgeous” and “stunning”.
“Looking good,” one said.
“Glowing,” another agreed.
Nerida Winter X Crown pop-up
It’s not the only festive offering available at Crown Towers during the Victorian Racing Club’s annual Melbourne Cup Carnival.
The Australian hotel chain has an exclusive pop-up with celebrity milliner Nerida Winter. The designer doesn’t have a physical store anywhere in the world, meaning the collaboration gives Cup fans a rare opportunity to shop Winter’s cult headwear.
The store will feature a rotating collection of Winter’s designs, including hats, veils, bows, and headbands, to ensure guests are fashion-ready for the Spring Racing season.
Prices for pieces vary, but top out at around the $1000 mark.
Melbourne Cup Carnival Takeover at Pétanque Social
For those that can’t get out to Flemington, Crown has partnered with Petanque Social Outdoor Lounge Bar, located on the river bank, where guests and hotel visitors can relax and enjoy all the racing action displayed on a large LED super screen.
There will also be live entertainment and appearances from racing and social personalities throughout the Carnival period at the venue.